Madeline Mcclellan Email & Phone Number

New York, Ny, Us

Paris, Fr

• Build disruptive go to market strategy and activations to grow awareness, recruit & cultivate brand love in key retailers: Sephora & Amazon • Impactfully executed first-ever Sephora all-door brand animation, featured in front of store windows & tables for big beg launch in March 2024, achieving 119% vs. forecast YTD and a key lever of brand growth to solidify Kérastase as top ranked Sephora haircare brand• Kérastase successfully debuted on Amazon in April 2023 with elevated and consumer centric content to establish luxury brand presence, ranking as top 10 haircare brand with growth-centric strategy, focused on recruiting through brand heroes and top franchises

Paris, Fr

• Successfully led impactful O+O vision and go to market activation including media, sampling, loyalty & social to grow Kérastase awareness at Sephora, while growing client base +30% as a key driver of our brand’s top priorities: recruitment & awareness • Optimized net and retail sales forecasting, successfully managing order accuracy, fill rate & service levels to achieve account net sales growth and retail sales growth targets, representing 20% of total brand’s business• Effectively executed Kérastase brand expansion into full Sephora fleet in February 2023, a true brand milestone and debuting new, luxury visual merchandising, increasing in-store productivity +15%

Paris, Fr

• Lead brand vision across strategic business channels to achieve growth and profitability targets through impactful consumer experiences• Spearheaded strategic omni-channel vision for hair styling line renovation in Sept. 2020, navigated constricted production timelines and a challenged business model due to the global pandemic; successfully reducing E&O by $35K, 15% of total brand E&O for full year 2020• Ideated and instituted new 360-degree salon promotional strategy through tactical collaboration with sales leadership team, successfully setting a new brand record with the top performing promotion in brand history in Q1 2021, achieving $288K in total sales, 30% distribution• Chair of the Professional Products Division Consumer Centricity Taskforce driving forth our divisions’ mission to incorporate the voices of our professional stylist and consumer communities in our brand planning, activations and long-term business goals

Paris, Fr

• Strategized and initiated go-to-market launch plan for high priority Biolage line extension achieving 114% to 2018 FY forecast; effectively navigated compressed timelines, facilitated cross-functional teamwork to maximize spend and deliver innovative consumer centric strategy • Implemented market share expansion strategy to achieve 20% distribution growth; evaluated customer level data and led cross-functional team to devise targeted, highly innovative omni-channel communication strategy elevating brand perception and customer relationship• Conceptualized and successfully executed high impact launch strategy for hair mask innovation platform achieving 127% vs. Q1 forecast; orchestrated in-depth field market research, ideated and produced inventive merchandising solutions and crafted dynamic digital content

Greater Chicago Area, Il, Us

Greater Chicago Area, Il, Us

• Strategically manage North American brand vision and business strategy for Premium Chocolate portfolio; totaling over $100 million annually• Motivate and unite cross-functional team and global partners to establish brand identity across all consumer facing activations• Direct external media agencies and business partners to execute strategically relevant brand campaigns across varying media channels• Analyze trends, consumer behavior and competitor activity; tailor product innovation strategy to ensure maximum margins and share growthFounded the Mondelēz Millennial Alliance | Employee Resource Group • Lead, influence, and inspire 150+ individuals, to grow our talent, cultivate culture and drive inventive business solutions• Charted and directed the implementation of Workplace by Facebook across 4,000+ Mondelēz employees; led a team of cross-functional experts and managed Facebook partnership to achieve over 80% tool adoption, drive employee engagement and transform culture

Greater Chicago Area, Il, Us

• Executed all brand/category analysis and forecasting for Ritz and Premium Cracker brands totaling over $1 billion annually• Standardized forecasting tools and optimized analytical framework to reduce product waste by 15% and increase forecast accuracy by 35%• Influenced senior management strategic decision to revitalize Ritz portfolio; utilized in-depth market and customer level Nielsen data• Devised planning assumptions and established revenue forecast for new brand launch; analyzed competitive landscape via Nielsen data, quantified consumer testing data and collaborated cross functionally with leadership to establish final forecast• Mentored, trained and coached new team members; formalized on-boarding process and training tools for future new hires

Greater Chicago Area, Il, Us

Elite 18-month accelerated management development program designed to provide in-depth experience across the Sales & Customer Logistics organization.Customer Category Manager, Stater Brothers Markets San Diego, CA | September 2015 – December 2015• Engineered innovative go to market strategy to execute strategic customer priorities, drive category growth and maximize consumer reach• Instituted logistic strategy to ship in-store displays directly to Stater Bros. building $1.3 million in incremental revenueCustomer Development Management and Market Data Insights San Diego, CA | August 2015• Formulated a comprehensive market analysis for the CA Region; leveraged Nielsen data and sales performance metrics to construct and institute the optimal in-store assortment and market strategy • Standardized in-store merchandising plan for the CA Region; successfully sold a unique promotional program to Superior Grocers which drove year over year sales growth of over 15% Retail Sales Manager San Diego, CA | March 2015 – July 2015• Directed, motivated and developed a sales team of over 35 retail sales employees to achieve established performance metrics and standards • Controlled $1 million labor budget; successfully allocated resources to increased hourly employee efficiencies and reduced labor costs by 2% Sales Representative San Diego, CA | July 2014 – February 2015• Managed $1 million sales territory; led district sales team in first full month of operation; finished at 105% vs. prior year• Customized and implemented a sales objective planner to allow Sales Reps to effectively plan their business and track performance

Atlanta, Ga, Us

• Created and initiated marketing campaigns utilizing guerrilla marketing tactics and social media outlets while adhering to an annual budget• Planned and executed brand-specific events to increase relevancy, enhance brand image and drive purchase intent among student body

Bachelor Of Science (Bs) In Advertising With High Honors | Public Relations Certification

International Marketing And Business Concentration | Barcelona, Spain