Madeline P. Email & Phone Number

Responsible for streamlining Adwright’s business and marketing practices as the company propels for expansion in the Asia Pacific region and bring integrated branding services to different communities and brands.• Managed all new incoming projects’ timelines and the entire team’s working schedules to ensure that all clients’ projects are delivered on time (or before deadline)• Responsible for the planning and implementation of activities in compliance with regulatory requirements… Show more Responsible for streamlining Adwright’s business and marketing practices as the company propels for expansion in the Asia Pacific region and bring integrated branding services to different communities and brands.• Managed all new incoming projects’ timelines and the entire team’s working schedules to ensure that all clients’ projects are delivered on time (or before deadline)• Responsible for the planning and implementation of activities in compliance with regulatory requirements and in accordance to established policies and procedures• Review, improve and streamline existing policies, procedures, work instructions, as well as conducting financial and budgetary assessment of assigned projects, for timely status update to Management Show less

Built and led a team of marketers to drive online and offline acquisition campaigns and increase brand awareness for PHS HAIRSCIENCE service centres and high-end hair care products.Achievements:• Leads quality improved from 30% to 60% as measured by an increase in appointments through the introduction of new marketing and tactical strategies to marketing campaigns • Increased Customer Service Team’s efficiency by 40% as measured by the number of telecalls made per day by the… Show more Built and led a team of marketers to drive online and offline acquisition campaigns and increase brand awareness for PHS HAIRSCIENCE service centres and high-end hair care products.Achievements:• Leads quality improved from 30% to 60% as measured by an increase in appointments through the introduction of new marketing and tactical strategies to marketing campaigns • Increased Customer Service Team’s efficiency by 40% as measured by the number of telecalls made per day by the team through the implementation of new procedures and new job priorities • Re-designated to Deputy Head of Commercial: Helped to oversee the Sales & Operations Team from September to December 2018. • Improved Operations administration efficiency by 30% as measured by the time reduced for preparing reports, and the request time for repairs and technical support by retail outlets Show less

Built and led Marketing and Customer Service Team with at least 8 direct reports to manage 360 marketing campaigns and increase market share for Dorra Slimming, Shakura Pigmentation Beauty, and Jonsson Protein Healthy Hair Growth.Fully accountable for team's Key Performance Indicators (KPI), and performances.Achievements:• Accomplished local expansion with 30 new stores opening in Singapore for the Group• Spearheaded the launch of 3 new beauty brands in… Show more Built and led Marketing and Customer Service Team with at least 8 direct reports to manage 360 marketing campaigns and increase market share for Dorra Slimming, Shakura Pigmentation Beauty, and Jonsson Protein Healthy Hair Growth.Fully accountable for team's Key Performance Indicators (KPI), and performances.Achievements:• Accomplished local expansion with 30 new stores opening in Singapore for the Group• Spearheaded the launch of 3 new beauty brands in Singapore:o Dorra Slimming o Shakura Pigmentation Beauty o Jonsson Protein Healthy Hair Growth • Exceeded target by at least 200% in customer acquisition for the first 6 months of each brand’s launch. Subsequently, monthly results were maintained at target benchmarks• Exceeded new customers’ visit target by over 100% for the first 6 months of each brand• Achieved the lowest cost per lead as measured by media cost over the number of responses garnered per campaign, by crafting relatable contents for radio advertising• Promoted through the ranks (from Senior Marketing Executive to Deputy General Manager) due to strong performance Show less

Hired as a Management Trainee under LeisureQuest Pte Ltd to support the Sales and Marketing department. Managed Wild Wild Wet, Escape Theme Park and Costa Sands Resorts’ Loyalty Programs and their related promotions and spearheaded the customers’ engagement program. Achievements:• Responsible for the end-to-end product development, pricing, marketing plans and P&L of the Downtown East membership Card (DeCard) • Garnered 6,500 active members within 6 months for DeCard by… Show more Hired as a Management Trainee under LeisureQuest Pte Ltd to support the Sales and Marketing department. Managed Wild Wild Wet, Escape Theme Park and Costa Sands Resorts’ Loyalty Programs and their related promotions and spearheaded the customers’ engagement program. Achievements:• Responsible for the end-to-end product development, pricing, marketing plans and P&L of the Downtown East membership Card (DeCard) • Garnered 6,500 active members within 6 months for DeCard by bringing 20 new external merchants onboard the membership program• Garnered more than $200,000 worth of sponsorships within 6 weeks for the e-Hub Launch campaign through detailed sponsorship benefits proposal • Conceptualized, planned and executed at least 8 mall promotions campaigns & tenants’ related promotions per year for Downtown East • Garnered at least S$60,000 worth of free editorial support with major MediaCorp magazines and NTUC-related publications (NTUC This Week & Lifestyle) through contract negotiations Show less

Bachelor Of Business Management (Bbm)

Education record

Professional Certificate

Cambridge ‘A’ Levels Certificate