In my role as Marketing Director at Kaymbu, I've been designing, directing, and tracking the performance of our marketing strategy, overseeing a substantial budget, and building new processes to create better cross-team collaboration. I successfully introduced HubSpot CRM, fostering collaboration between sales and marketing, resulting in elevated lead generation and customer adoption. This collaborative approach has been a cornerstone, promoting clarity of messaging and ensuring strategic alignment across teams.

As the Senior Manager of Digital Marketing & Analytics, I led a successful pandemic pivot, introducing virtual events that generated substantial revenue and a remarkable return on investment. I crafted engaging content, doubling our social media engagement. Beyond marketing strategy, I implemented data-backed inventory systems and established a consistent brand voice for outbound communications, fostering brand loyalty and recognition.

In this role, I led consultancy, business, and marketing operations, managing the end-to-end technical sales process. Utilizing the Google Suite, I crafted and distributed targeted sales dashboards for stakeholders, providing valuable insights and enhancing decision-making. I implemented an innovative in-person conference strategy, achieving success against challenging commercial targets.