Madeline Shandy Email & Phone Number

New York City Metropolitan Area

• Analyze and interpret social media data to provide actionable insights, enhancing advertising performance and optimizing targeting strategies• Conduct in-depth analysis for new clients, identifying opportunities for optimization and developing tailored solutions that drive revenue growth• Build and refine targeting lists, ensuring precision in ad delivery to improve brand suitability

Remote

• Collaborated with cross-functional teams to define and prioritize product features, ensuring alignment with market demands and business goals• Led backlog grooming sessions with development teams, ensuring that product tasks were well-defined, prioritized, and ready for upcoming sprints• Partnered with product marketing teams to develop go-to-market strategies, including messaging and positioning, for new feature launches and product updates

Washington Dc-Baltimore Area

• Led the creation and execution of comprehensive go-to-market plans for product launches, ensuring alignment with global business goals and regional market needs• Worked closely with product, marketing, sales, and regional teams to coordinate and streamline efforts across different departments, ensuring successful product launches• Led milestone meetings in order to collaborate with cross-functional teams, including product management, marketing, sales, and regional teams, to develop a comprehensive go-to-market plan that aligns with company objectives and customer needs

Beaverton, Oregon, United States

• Worked on the Insights and Analytics team to find areas of improvement for Nike’s $12B wholesale e-commerce platform which serves over 30k users across 121 countries• Utilized Adobe Analytics and Adobe Launch to extract insights on customer behavior and identify gaps in website tracking• Created the strategy for and designed persistent surveys across 11 sections of Nike’s B2B website to collect qualitative data

Oklahoma City, Oklahoma, United States

• Developed, implemented and maintained digital marketing objectives, strategies and tactics • Recommended most effective buying strategy based on client’s goals and strategic objectives• Executed, analyzed, and optimized efforts across social media, SEO, paid search, digital media and web development • Oversaw digital tracking initiatives to ensure all relevant, measurable actions were properly tracking across teams and platforms • Guided landing page recommendations and website user experience strategies• Led various accounts and campaigns, including but not limited to, public health, government, retail and mobile app initiatives

Oklahoma City, Oklahoma, United States

• Managed the collection and reporting of analytic information from social channels and discussed areas of growth and improvement• Developed and implemented strategic social media campaigns• Built trackable links for social posts in order to track and identify campaign performance• Tracked customer engagement and prepared reports with various platforms, such as Google Analytics, Data Studio, Facebook Business, and Sprout• Created social media content, wrote copy, and monitored community management for multiple accounts• Developed an optimal posting and content schedule, considering web traffic metrics• Conducted competitive analysis

Norman, Oklahoma

• Served as a student liaison for Parent and Family Programs, mitigating and directing parental concerns about students and the higher education system• Engaged with and supported university administration, staff, and students• Performed various daily clerical tasks related to payroll services and programs within Student Affairs

Washington, District Of Columbia, United States

• Assisted the CCC's Program Managers with necessary research and coordination efforts, specifically research that pertains to Corporate Social Responsibility efforts in the United States• Helped the appropriate staff with pre-event logistics for one of the largest events the Corporate Citizenship Center plans, which hosts hundreds of industry leaders to discuss sustainable business practices• Monitored the news to be aware of current events as they pertained to the CCC

Master Of Business Administration - Mba

Areas of focus: Management of Technology & Innovation and Marketing

Bachelor'S Degree, Finance

Activities and Societies: President's Leadership Class, Campus Activities Council, Delta Delta Delta, St. Jude Volunteer, and OU Cousins.