Madeline Shandy Email & Phone Number

New York City Metropolitan Area

• Analyze and interpret social media data to provide actionable insights, enhancing advertising performance and optimizing targeting strategies
• Conduct in-depth analysis for new clients, identifying opportunities for optimization and developing tailored solutions that drive revenue growth
• Build and refine targeting lists, ensuring precision in ad delivery to improve brand suitability

Remote

• Collaborated with cross-functional teams to define and prioritize product features, ensuring alignment with market demands and business goals
• Led backlog grooming sessions with development teams, ensuring that product tasks were well-defined, prioritized, and ready for upcoming sprints
• Partnered with product marketing teams to develop go-to-market strategies, including messaging and positioning, for new feature launches and product updates

Washington DC-Baltimore Area

• Led the creation and execution of comprehensive go-to-market plans for product launches, ensuring alignment with global business goals and regional market needs
• Worked closely with product, marketing, sales, and regional teams to coordinate and streamline efforts across different departments, ensuring successful product launches
• Led milestone meetings in order to collaborate with cross-functional teams, including product management, marketing, sales, and regional teams, to develop a comprehensive go-to-market plan that aligns with company.

Beaverton, Oregon, United States

• Worked on the Insights and Analytics team to find areas of improvement for Nike’s $12B wholesale e-commerce platform which serves over 30k users across 121 countries
• Utilized Adobe Analytics and Adobe Launch to extract insights on customer behavior and identify gaps in website tracking
• Created the strategy for and designed persistent surveys across 11 sections of Nike’s B2B website to collect qualitative data

Oklahoma City, Oklahoma, United States

• Developed, implemented and maintained digital marketing objectives, strategies and tactics
• Recommended most effective buying strategy based on client’s goals and strategic objectives
• Executed, analyzed, and optimized efforts across social media, SEO, paid search, digital media and web development
• Oversaw digital tracking initiatives to ensure all relevant, measurable actions were properly tracking across teams and platforms
• Guided landing page recommendations and website user experience strategies
• Led various accounts and campaigns, including but not limited to, public health, government, retail and mobile app initiatives

Oklahoma City, Oklahoma, United States

• Managed the collection and reporting of analytic information from social channels and discussed areas of growth and improvement
• Developed and implemented strategic social media campaigns
• Built trackable links for social posts in order to track and identify campaign performance
• Tracked customer engagement and prepared reports with various platforms, such as Google Analytics, Data Studio, Facebook Business, and Sprout
• Created social media content, wrote copy, and monitored community management for multiple accounts
• Developed an optimal posting and content schedule, considering web traffic metrics

Norman, Oklahoma

• Served as a student liaison for Parent and Family Programs, mitigating and directing parental concerns about students and the higher education system
• Engaged with and supported university administration, staff, and students
• Performed various daily clerical tasks related to payroll services and programs within Student Affairs

Washington, District Of Columbia, United States

• Assisted the CCC's Program Managers with necessary research and coordination efforts, specifically research that pertains to Corporate Social Responsibility efforts in the United States
• Helped the appropriate staff with pre-event logistics for one of the largest events the Corporate Citizenship Center plans, which hosts hundreds of industry leaders to discuss sustainable business practices
• Monitored the news to be aware of current events as they pertained to the CCC

Master Of Business Administration - Mba

Areas of focus: Management of Technology & Innovation and Marketing

Bachelor'S Degree, Finance

Activities and Societies: President's Leadership Class, Campus Activities Council, Delta Delta Delta, St. Jude Volunteer, and OU Cousins.