Building Rally's brand from scratch alongside Rally's founders. Overseeing all aspects of brand & marketing including (but not limited to) creative, brand strategy, PR, merchandise, social, community and digital. Managing a team of brilliant creatives and community builders. Follow us @rallypickleball to see what we're up to!Rally exists to transform how active people socialize and social people move. We believe in a world where sweat and socializing shouldn't be mutually exclusive- so we're reinventing recreation by combining the best elements of sport, dining and social engagement. Rally is more than just an active social space- it is a destination for high quality food, curated cocktails and community. Starting with our flagship location in Charlotte, NC, Rally’s ambition is to be the nation’s premiere venue-based entertainment experience for active lifestyles.

Courier creates versatile, high-quality, performance-driven, sustainable solutions that honor dedication and excellence across diverse athletic pursuits. First up- socks (because it's time for the world to stop thinking of socks as merely an accessory).

- Led the strategy and oversaw the execution of integrated brand and product campaigns with a goal of shaping this 40-year old brand back into being a global icon.- Led the creation and execution of REEF Week, a week-long social and influencer content campaign benefitting coral reefs, earning media placements, smashing engagement, reach and growth goals.- Created insight-driven brand briefs, strategies and programs, leading to the creation of consumer-centric global brand andeco campaigns, experiences and product launches that drive business and brand objectives.- Led & executed product collaborations & brand partnerships, reaching new consumers and earning brand buzz, including Sanctuary x REEF.- Oversaw social team & managed PR agency, creating a content strategy to ensure cohesive and seamless brand presence across all earned consumer touchpoints.- Owned development of product positioning & product launch strategy on a seasonal cadence.- Worked closely with the Product, Digital and Analytics teams to develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset among the broader team.-Created and executed experiential & activation strategy, leading to new consumer acquisition & a higher LTV of current customers.

- Shape, drive and execute the brand vision & strategy behind The Sims- Collaborate with game development and marketing teams to create insights-based player experiences inside and outside of The Sims 4 that drive ongoing engagement, retention, and acquisition- Define the consumer target and their associated needs, motivations, and insights (Gen Z focus)- Strategically identify marketing opportunities based on cultural, consumer, market, and industry trends- Develop franchise objectives and establish KPIs that communicate and measure The Sims performance- Oversaw product development and launch of Kits, The Sims 4 newest product line from insights to development to marketing execution- Led cross-functional strategy & execution for better in-game representation including the addition of 100+ new skin tones

- Defined, created and executed an integrated marketing area strategy to drive brand resonance and acquire new customers- Created North America Community Disruption strategy based on identified market trends and insights alongside Maven team and Global cross-functional teams- Project managed cross-functionally and produced large-scale events and brand activations as well as innovative online experiences and campaigns - Managed key brand partnerships, influencer and ambassador relationships- Consulted and led trainings to area retail teams on Community Marketing- Led first Global Pride brand and community campaign for lululemon (2019)

- Developed and executed high-impact, creative, and proactive global PR strategies for product launches, partnerships, events and brand moments - Managed relationships with relevant global media and influencers and acted as the primary contact for consumer media- Created, owned and executed Global Men's PR Strategy (when company shifted to prioritizing Men's growth, 2015-2017)- Oversaw Men's PR Agency, sample inventory purchasing process, product placement and seasonal gift guides- Created messaging and prepped executives for interviews and features

- Oversaw Global Press & Media inbox- Drafted proactive pitches- Managed product sample journey- Owned all media monitoring reports and created a platform for internal global communication of coverage- Sponsored by lululemon as Coordinator to move to Vancouver, Canada

- Created communications and content for both an internal and external audience - Oversaw external communication projects for the first-ever SeaWheeze Half Marathon- Wrote media advisories, traffic advisories and press releases- Live-reported on Global internal Blog on lululemon's annual internal Leadership ConferenceRead about my experience as an intern here: http://madelinecragin.wix.com/squeakylemon

- Blogging: Writing blog articles around health and wellness opportunities around Chicago- Driving Traffic: promoted the site through use of Facebook and Twitter while gathering more followers- Generated approximately 13,000 total views since commencement in September 2010

- Wrote, edited and published four articles in French in local french newspaper "Aix City News"- Translated English content for local journalists- Helped generate subject ideas to appeal to students living in Aix-en-Provence- Acted as the only American intern at the French company.- Articles were published both in a weekly, paper newspaper as well as online• http://www.citylocalnews.com/actualite/2011/11/22/les-cliches-ont-la-vie-dure• http://www.citylocalnews.com/actualite/2011/11/01/ma-vie-d-americaine-a-aix• http://www.citylocalnews.com/aix/2011/09/27/un-jeune-italien-recherche-son-amour-estival-une-etudiante-aixoise• http://www.citylocalnews.com/actualite/2011/10/04/l-amour-rend-fou

- SWOT analysis: Researched and created in-depth competitor quantitative and qualitative analysis,- Content creation/editing: Proofread Study Abroad catalogs.- SEO Marketing: Optimized brand name for search engines and alt tags.- Cross-functional Presenting: presented research, recommendations, and initiatives in a presentation in front of the entire staff, including CEO of the organization.- Social Media: During my three months working with social media, I saw a rise of 87% in post feedback (comments and likes) and a rise of over 1,000 monthly active users on IES Abroad’s Facebook page.

• Duties- Increasing brand awareness by promoting the site through Twitter and Facebook while gathering more followers, creating new content for blog site, establishing partnerships with health and wellness community of Chicago, creating new marketing and public relations strategies through social media• Blogging resulted in about 2,000 total views a month, and highest-viewed article garnered 1,000 total views• Attracted 570 fans on Facebook and 1,500 followers on Twitter