Madeline Balicoco Email & Phone Number

Los Angeles Metropolitan Area

- Write, plan, and oversee execution of social media strategy via influencer and owned & operated channels- Grow social media views, engagements, and referral traffic through diversified channel and content strategies - Lead and collaborate with direct team members to develop and manage content across major social media platforms, including YouTube.

Los Angeles Metropolitan Area

- Managed all influencer marketing efforts for WEBTOON on TikTok, YouTube, and Instagram with a focus on Gen-Z audiences- Ideated social media campaigns with my team that integrate WEBTOON content with current social trends, measured by new and returning organic traffic - Oversaw long-term Ambassador partnerships that authentically lift the brand by.

Los Angeles Metropolitan Area

- Launched WEBTOON's Ambassador Program by managing 39 long-term partners who consistently advocated for the brand on TikTok, YouTube, Instagram and Twitch- Negotiated and collaborated with paid partners to post entertaining WEBTOON content that drove new and returning traffic to WEBTOON's platform - Optimized influencer generated content for organic.

Greater San Diego Area

- Developed and oversaw the execution of integrated digital strategies for 7 clients- Optimized ad campaigns that increased Facebook engagement up to 20% per month and fans up to 10% per month- Coordinated up to 170 influencer partnerships, resulting in 13,200 ticket sale transactions - Executed ad campaigns that generated more than 1,500 website visits.

Solana Beach, California

- Implemented social media strategies to increase impressions and engagement for 13 national CPG brands - Optimized social media ad campaigns to perform under target cost per result ($0.20-$0.45) through multivariate testing - Developed monthly e-newsletter campaign that grew a client's Instagram audience to more than 1,000 total fans- Coordinated.

Greater San Diego Area

- Managed, monitored and analyzed organic content on monthly, biweekly and weekly bases - Trained and supervised social media interns to ensure they gained hands-on experience and practical knowledge- Executed targeted Facebook and Instagram ad campaigns - Generated monthly, biweekly and weekly reports to regularly update clients- Oversaw and monitored.

- Executed Facebook and Instagram ad campaign that resulted in more than 450 ticket transactions - Researched latest updates to social media platforms to identify emerging trends in digital marketing- Drafted blogs and content calendars and scheduled approved content in Hootsuite and Sprout Social- Managed, trained and reviewed the work of our social media.

- Generated and evaluated weekly, biweekly and monthly social media reports- Strategically constructed and monitored various Facebook ad campaigns- Drafted monthly social media content calendars for several clients - Scheduled content for optimum times and days using Sprout Social- Conducted weekly research on platform updates, algorithm changes and social.

As a social media intern, I assisted with a wide range of different social media accounts. Every day I was excited to learn something new and watch our clients' accounts grow. - Performed Instagram and Twitter engagement to maintain positive relationships with clients' audiences- Drafted Facebook, Twitter and Instagram posts for clients’ monthly content.

Greater San Diego Area

As the director of digital media, I served our chapter by ensuring our social media channels (Facebook, Instagram, Twitter and recently added LinkedIn) and website were quality online resources for our members. Through our chapter's digital communications, I shared valuable information and established positive relationships with our members and other.

Greater San Diego Area

As the director of internal affairs, my primary responsibility was to ensure our chapter met at least eight of the ten PRSSA National Star Chapter Award requirements. These requirements encouraged our chapter to better serve our members and our community.- Detailed our chapter's goals, plans, tactics and evaluations of the Star Chapter Award requirements.

San Diego

As Aztec Recreation's multimedia communications assistant, I created motivating and informative content to generate awareness for programs and membership as well as inspire our community to engage in the Aztec Recreation Experience.- Curated platform-specific content to share on Facebook, Instagram and Snapchat- Collaborated with graphic designer to create.

Nothing is more gratifying than helping a customer feel special. As a sales associate at Macy's, I strengthened my customer service and verbal communication skills. - Consistently met or exceeded my daily sales goals by facilitating positive shopping experiences - Prioritized multiple tasks with my co-workers to continually meet our daily goals- Served as.