Madeline Balicoco Email & Phone Number

Los Angeles Metropolitan Area

- Write, plan, and oversee execution of social media strategy via influencer and owned & operated channels- Grow social media views, engagements, and referral traffic through diversified channel and content strategies - Lead and collaborate with direct team members to develop and manage content across major social media platforms, including YouTube, TikTok, Instagram, Twitter, Facebook and Pinterest - Track, analyze, and report performance, identifying and implementing recommendations for improvement and growth - Collaborate with growth marketing, creative, and editorial teams on integrated marketing campaigns that drive business objectives- Develop streamlined production process, including managing budget, timeline, talent, and various partner inputs (legal, talent, PR, etc)- Stay up to date with the latest social media standard methodologies, trends and technologies, including developments in designs, applications, platforms, strategy and innovation

Los Angeles Metropolitan Area

- Managed all influencer marketing efforts for WEBTOON on TikTok, YouTube, and Instagram with a focus on Gen-Z audiences- Ideated social media campaigns with my team that integrate WEBTOON content with current social trends, measured by new and returning organic traffic - Oversaw long-term Ambassador partnerships that authentically lift the brand by contributing to social media conversation volume- Identified and collaborated with credible, creative partners who increased WEBTOON's brand awareness among new viewers

Los Angeles Metropolitan Area

- Launched WEBTOON's Ambassador Program by managing 39 long-term partners who consistently advocated for the brand on TikTok, YouTube, Instagram and Twitch- Negotiated and collaborated with paid partners to post entertaining WEBTOON content that drove new and returning traffic to WEBTOON's platform - Optimized influencer generated content for organic social media channels and user acquisition campaigns - Researched new talent based on audience demographics, post performance, and how content type could creatively integrate with WEBTOON series- Leveraged TikTok creators to kick off official hashtag campaign #WEBTOONAuditionTape

Greater San Diego Area

- Developed and oversaw the execution of integrated digital strategies for 7 clients- Optimized ad campaigns that increased Facebook engagement up to 20% per month and fans up to 10% per month- Coordinated up to 170 influencer partnerships, resulting in 13,200 ticket sale transactions - Executed ad campaigns that generated more than 1,500 website visits per quarter - Managed 3 team members, ensuring their deliverables were in alignment with each client's strategy- Facilitated daily community management by answering questions, responding to comments and sharing UGC- Managed content creation timelines with in-house graphic designer, photographers and videographers

Solana Beach, California

- Implemented social media strategies to increase impressions and engagement for 13 national CPG brands - Optimized social media ad campaigns to perform under target cost per result ($0.20-$0.45) through multivariate testing - Developed monthly e-newsletter campaign that grew a client's Instagram audience to more than 1,000 total fans- Coordinated giveaways and sponsored content with more than 50 influencers and cross-promotional partners- Negotiated influencer contracts to support with product launches and holiday campaigns - Wrote copy for product promotions, discounts, social media posts, and online contests and giveaways- Managed content creation with photographers, videographers and influencers by providing shot lists, video scripts and timelines

Greater San Diego Area

- Managed, monitored and analyzed organic content on monthly, biweekly and weekly bases - Trained and supervised social media interns to ensure they gained hands-on experience and practical knowledge- Executed targeted Facebook and Instagram ad campaigns - Generated monthly, biweekly and weekly reports to regularly update clients- Oversaw and monitored daily engagement with clients' online audiences

- Executed Facebook and Instagram ad campaign that resulted in more than 450 ticket transactions - Researched latest updates to social media platforms to identify emerging trends in digital marketing- Drafted blogs and content calendars and scheduled approved content in Hootsuite and Sprout Social- Managed, trained and reviewed the work of our social media interns- Provided biweekly updates and data-based recommendations to client

- Generated and evaluated weekly, biweekly and monthly social media reports- Strategically constructed and monitored various Facebook ad campaigns- Drafted monthly social media content calendars for several clients - Scheduled content for optimum times and days using Sprout Social- Conducted weekly research on platform updates, algorithm changes and social media trends- Organically grew following through targeted Facebook, Instagram and Twitter engagement- Wrote creative blog posts with strategic keywords- Brainstormed social media giveaways and photoshoot ideas Over the course of a three-month campaign for ArtWalk San Diego's annual event, the 2018 Mission Federal ArtWalk, I garnered the following results:- Increased Instagram followers from 2,399 to 2,939 (23 percent increase)- Increased fans on Facebook from 15,836 to 16,831 (6 percent increase) - Optimized Facebook Page Likes campaign to gain a total of 523 new fans- Gained 8.7K total Facebook event responses

As a social media intern, I assisted with a wide range of different social media accounts. Every day I was excited to learn something new and watch our clients' accounts grow. - Performed Instagram and Twitter engagement to maintain positive relationships with clients' audiences- Drafted Facebook, Twitter and Instagram posts for clients’ monthly content calendars- Curated user generated content and hashtags to share on clients' accounts- Researched social media influencers and potential collaborators for clients- Used Hootsuite to schedule Twitter and Instagram posts

Greater San Diego Area

As the director of digital media, I served our chapter by ensuring our social media channels (Facebook, Instagram, Twitter and recently added LinkedIn) and website were quality online resources for our members. Through our chapter's digital communications, I shared valuable information and established positive relationships with our members and other organizationsDuties:- Managed Facebook, Instagram, Twitter, LinkedIn and website content- Scheduled content for optimum times and days using Hootsuite- Reported results on a monthly basis to president and vice president- Edited blog post submissions to follow proper AP style, grammar, spelling and punctuation- Evaluated social media performance using Facebook, Twitter and Instagram analytics- Designed graphics using Canva Results: - Increased Instagram followers by 27.8 percent- Increased Facebook Page likes by 5.4 percent- Increased average engagement per post on Facebook by 17.6 percent

Greater San Diego Area

As the director of internal affairs, my primary responsibility was to ensure our chapter met at least eight of the ten PRSSA National Star Chapter Award requirements. These requirements encouraged our chapter to better serve our members and our community.- Detailed our chapter's goals, plans, tactics and evaluations of the Star Chapter Award requirements we completed- Informed chapter members about scholarships, internships and workshops each month- Revised our chapter's bylaws- Recorded minutes for general meetings, executive meetings and executive board retreats

San Diego

As Aztec Recreation's multimedia communications assistant, I created motivating and informative content to generate awareness for programs and membership as well as inspire our community to engage in the Aztec Recreation Experience.- Curated platform-specific content to share on Facebook, Instagram and Snapchat- Collaborated with graphic designer to create branded Snapchat Filters for special events- Collaborated with in-house photographer and videographer to create motivating and informative content that generated awareness for programs and membership- Interviewed employees to write spotlights for company website - Promoted marketing initiatives at on-campus events Results:- Increased average engagement per post on Instagram to 70.19 compared to 41.2 in 2016- Managed Aztec Recreation's Facebook ads with allotted budgets- Created monthly social media content calendars and scheduled content using Hootsuite- Interviewed and wrote articles about the employee of the month for the monthly newsletters

Nothing is more gratifying than helping a customer feel special. As a sales associate at Macy's, I strengthened my customer service and verbal communication skills. - Consistently met or exceeded my daily sales goals by facilitating positive shopping experiences - Prioritized multiple tasks with my co-workers to continually meet our daily goals- Served as a resource for customer inquiries and specific shopping requests