Madeline Bush Email & Phone Number

Leader for a team of Marketing and Sales gurus who help 6sense customers adopt our strategy and platform to improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.

San Francisco, California, United States

Santa Clara, California

• Managed 20+ global team across all functions of marketing operations including: - All external email communications including marketing, partner, nurture, and corporate comms, while increasing open and click through.
• Designed custom opt-in/opt-out flow for cross MAP systems to maintain compliance throughout acquisitions
• Led consolidation of multiple MAP and CRM systems and databases into one system for the company
• Consistently leads team with highest NPS score in internal surveys
• Initiated “Project Rolodex” quarterly, partnering with Sales to build a more robust contact database for the company
• Vendor management, negotiations, and contracts

Sunnyvale, California

• Managed offshore lead routing and customer support team
• Worked with product managers to improve UX via heatmaps and A/B testing
• Strategized, developed, and executed all email campaigns and nurture programs
• A/B tested and analyzed KPIs to increase open, click through and conversion rates
• Collaborated with internal stakeholders to create impactful email content to targeted customers and prospects

Sunnyvale, California

• Developed content for booth graphics, emails and promos to drive attendance and conversion
• Created event landing pages and forms to optimize lead capture
• Collaborated with designers for event graphics to ensure brand consistency
• Promoted all events through social media mediums to drive traffic and promote awareness

Santa Clara, California

• Developed content and execution for email campaigns, landing pages and portals
• Evaluated corporate goals, objectives and source relevant events, advertisements, speaking opportunities, and sponsorships
• Managed international corporate events from conception to completion including onsite management for tradeshows, sales meetings, customer seminars, and online events
• Project managed marketing campaigns and work cross-departmentally to leverage product launches and brand messaging
• Launched global webinar series, increasing customer attendance by 400% within six months

Ba, Psychology

Mba, Marketing

Activities and Societies: Vice President of Alumni Relations for the MBA Association