Madeline Jacobs Email & Phone Number

New Brunswick, New Jersey, US

Global Strategic Marketing Manager for Biosense Webster focused on Brand and Digital Strategy

• Established operations and leads in full-service design organization focusing on visual communication experiences
• Judiciously conducts negotiations with clients for hourly and project rates
• Led the initiative for 10+ brand identity projects with the creation of marketing materials, proposals, apparel, and websites to assist small female businesses to develop a foundation for their visual brand, receiving.

New Brunswick, NJ, US

Global Strategic Marketing -- DePuy Synthes, VELYS InsightsThe MLDP is a program emphasizing leadership development within marketing through two rotations over two years. Currently in second rotation focused in digital health, global strategy.

New Brunswick, NJ, US

• Marketing Manager -- DePuy Synthes, US Regional Marketing, Hip Focused on leading communication of hips brand story to customers at industry meetings, facilitating new DePuy Synthes brand communication to internal.
• Expertly developed the first hips virtual product launch for over 1.2K sales representatives that resulted in 1K successful implants within three months
• Key member in the lead for all aspects of planning and engagement for the hip team at various domestic events inclusive of campaigns, product stories, and speaker planning/coordination with the successful conclusion of.
• Rejuvenated joint reconstruction internal and external communication plans with the inclusion of input from various marketing teams that has resulted in a streamlined and unified messaging strategy

Provo, UT, US

• Led and managed a staff of 20 team members, consulting for 15 clients on a global basis in all aspects of marketing
• Orchestrated the development and implementation of new processes for onboarding, business development, analytics, project management, and marketing objectives
• Led internal company re-brand strategy, positioning and execution through employees, website, collateral, client pitches, and events
• Expertly coached students to foster a welcoming environment allowing individuals to reach for their growth potential

Provo, UT, US

Led a team of five to find insights for an international chocolate company entering the U.S. market

New Brunswick, NJ, US

• Total involvement in obtaining knowledge in the hip orthopedic industry with the development of a holistic strategy for the launch of Pinnacle Dual Mobility
• Substantially focused on two product launches with the crafting of strategy for the marketing objective.
• Conducted closed collaboration with cross-functional stakeholders for consensus on a product introduction strategy.
• Conceptualized and authored strategy/guidelines and execution of events for the Women’s Leadership and Inclusion, an employee resource group.

West Valley City, Utah, US

• Championed brand development and developed key marketing materials for Utah's largest media company, reaching over 1 million individuals weekly
• Authored content and led marketing strategy for a Salt Women’s show event leading to 62% of over of the 5K attending
• Formulated, edited, and produced publications reaching over 80K monthly subscribers
• Created key messaging strategies for over 20 businesses inclusive brand awareness

New York, NY, US

• Supported 500+ community groups by optimizing feature pages for 100,000+ Tallahassee Democrat subscribers
• Initiated and led rebrand of Tallahassee Democrat entertainment magazine
• Conducted effective communication with remote clients to meet 100% daily deadlines

Santa Monica, CA, US

• Created proposals, branded a variety events for Fortune 500 companies for a combined revenue of $5 million
• Designed over 10 proposals to major companies that led to business partnerships
• Collaborated on Epic Journey campaign resulting in 182,435,953 media impressions and 295 social posts

Los Angeles, California, US

• Transitioned from student to employee
• Spearheaded rebranding project to successfully build a unified brand with greater UCLA
• Directed and united team members to adapt and apply new brand guidelines
• Re-strategized all marketing materials and forms including the quarterly activity guide used by over 45,000 members

• Proposed meeting ideas
• Conducted meetings
• Promoted club and club activities
• Planned and executed club events

• Managed last-minute changes & monitored deadlines
• Trained & directed designers
• Assisted in brainstorming concept designs with all sections

Los Angeles, CA, US

• Created preliminary layouts & concept design
• Designed for print & web
• Edited book drafts

• Designed Financial Organizational Planner –– worked on concept and design
• Reconciled accounts, helped where needed with office work, handled deposits
• Created testimonial promotional video with clients

• Learned process of daily newspaper
• Designed lay-outs for Sports, Opinion, A&E sections, and Prime Magazine

• Researched fundraising endeavors and strategies
• Wrote case studies based on successful fundraising stories
• Designed & distributed newsletter through Constant Contact

Arlington, Virginia, US

• Assisted in the annual Signature Chef Event – Edited invitation information – Researched auction items & wrote descriptions – Created, designed, and organized auction slideshows

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts (B.A.), Anthropology

Design Communication Arts Certificate, Graphic Design

Education record