Madeline Falknor Email & Phone Number

Nashville, TN, US

Nashville, Tennessee, United States

• Spearheaded strong client relations across diverse accounts (e.g., Mitsubishi, The Peach Truck, ORCA Coolers, & GCI) ensuring satisfaction and fostering partnerships
• Conducted thorough market research and competitor analysis to inform innovative marketing strategies targeting specific audiences
• Managed all client projects with meticulous attention to detail, ensuring everything stayed organized & on schedule
• Managed influencer partnerships, including a recent campaign generating 2M+ views
• Prepared meeting agendas, presentations, & reports, consistently presenting to key stakeholders
• Led production for both small and large-scale photo & video shoots, from strategic creative development & shot sheets to prop sourcing, location scouting, talent management & on-set execution

Nashville, Tennessee, United States

• Produced content for a mega influencer (11M+ followers), amassing nearly 200M+ video views
• Managed The Peach Truck's Instagram, Facebook, and TikTok content calendars
• Created and edited social-focused video content based on social and audience trends
• Implemented strategic social media tactics, driving a notable 70% increase in engagement for clients like The Peach Truck
• Developed and managed The Peach Truck's Joy Crew influencer program resulting in 77 posts from 24 influencers with a combined following of 1.1M within a month
• Produced multi-day photo and video shoots including a Youtube recipe series, an anthem video for an outdoors brand, and social-focused brand lifestyle videos

• Led unified cross-functional marketing campaigns across all platforms with cohesive brand messaging & design
• Achieved 66% growth in Instagram following through innovative social strategy & design overhaul
• Manage all social media content calendars & create Instagram, Pinterest, Facebook, & TikTok content
• Established influencer program with 2.5M+ followers to boost channel revenue via enhanced affiliate program
• Expanded affiliate program to include Amazon Associates
• Organized monthly influencer campaigns with 50+ influencer partnerships

• Assisted in the management of large partners, including Target, Meijer, and Staples
• Facilitated onboarding, product setup, & POG creation for key accounts
• Consolidated retailer POS data into reports with actionable insights for leadership
• Created tailored collateral & sales tools based on retailer needs while ensuring brand alignment
• Collaborated with internal and external partners to drive marketing and sales efforts

Cincinnati, Ohio

• Designed a line of stylish, functional backpacks, driving $220k+ in sales
• Featured on Oprah Magazine's September 2017 O List
• Marketed brand creatively via social media, blogs, & news outlets
• Partnered with J. Crew & Draper James for brand events
• Executed influencer partnerships & cross-channel marketing campaigns
• Created content, coordinated brand photoshoots, & ensured brand messaging consistency

Oxford, Ohio

• Nominated to be 1 of 40 business student fellows to be apart of the values-based leadership development training focused on authenticity & inclusivity to create a holistic approach
• Explored & grew my leadership style through individual, team-based, & corporate leadership retreats
• Developed strategies to recruit and select promising leaders in the Farmer School of Business

Oxford, Ohio

• Accepted into an organization with an 9% acceptance rate & 12x Lewis F. Gordon Top Gold Chapter nationally
• Presented new brand image & marketing strategy to various size clients to revamp current outreach strategies
• Assembled market research & interpreted data to identify target markets for start-up education company, The Untold 7

• Selected as 1 of 6 students to receive an academic merit scholarship that develops leaders
• Attended a biannual National Conference with students across the country to discuss a variety of current events & to work on a service project

Greater Chicago Area

• Consolidated siloed data into an efficient database containing over 700 products
• Boosted consumer awareness through Pinterest analytics, company blog, & SEO code improvements
• Maximized order efficiency by assisting retail & wholesale order processing for 1,000+ accounts

• Collaborated with a group of 9 students, professors, & executives to gain insight on brand weaknesses
• Quantified customer experience with surveys, focus groups, shop-alongs, & in-depth interviews
• Created mood boards & designed new layouts of stores tailored to the doorstep customer

Cincinnati, Ohio

• Created connections with customers starting with when they walk in the store, during the shopping experience, and through check-out
• Set sales goals to achieve each shift
• Aided in the selection of new product placement to craft the best shopping experience for customers

Oxford, Ohio

• Enhanced the classroom experience by fostering conversation and provoking diverse viewpoints
• Collaborated with the professor to present the course material and answer questions

Oxford, Ohio

• Won the Fall semester competition against 500 other first-year business students
• Utilized 84.51º shop data to develop an innovative solution to improve customer experience and loyalty in a large grocery chain
• Compiled data, interviews, insights, and creative solution into a strategic written and visual proposal

Cincinnati, Ohio

• Selected through application by the principal as one of four students per grade to work with the district superintendent and Board of Education
• Developed the district high school curriculum and redesigned the high school daily schedule
• Voiced student perspectives to the superintendent and helped take action to improve our district and school experience

Bachelor Of Science - Bs, Marketing, Management & Leadership

Activities and Societies: Pi Sigma Epsilon, William Isaac and Michael Oxley Center for Business Leadership, Kappa Alpha Theta• Magna Cum.

Education record

• Studied global marketing, Paris architecture & fashion, and French for 4 months • Adapted to unfamiliar environments while embracing.

Education record

Activities and Societies: National Honor Society, DECA - Secretary, Student Council - Vice President, KEY Club, Student Curriculum.