Madeline Foster Email & Phone Number

Quebec, Canada

Saint-Bernard-De-Lacolle, Quebec, Canada

Montreal, Canada Area

Product Manager; SEO, Digital Marketing, and Communications Specialist works with individual teams and stakeholders. Responsible for developing, strategizing, and consulting on a number of different products during the entire product roadmap; from concept to launch. ► Analyze user needs and design practical solutions to products and services for B2B and B2C► Create high-level product materials. roadmaps and documentation► Collaborates with executive teams and stakeholders to develop products, plan launches and identify key issues► Analyze metrics, data and KPI's ► Performs competitor analysis and provides ideas and solutions for product development► Uses Agile, Bottom-Up and Customer focused methodology► Develops web content and media based on current trends and web standards► Conducts A/B Tests, marketing research, and analyzes metrics.► Manage a global team of developers, content writers, affiliate marketers, social influencers, and mobile app developers.► Responsible for developing UX designs for websites and mobile applications.► Responsible for developing and maintaining Brand Content, Email, and Affiliate marketing campaigns.► Has a strong and engaging social media presence on all major social platforms► Creates Landing Pages and WordPress sites based on specific target audiences using advanced SEO techniques.► Communicates with vendors, suppliers, stakeholders, and brand partners to acquire digital sponsorship, advertisements, and media buying opportunities.► Creates a content marketing strategy to increase web traffic and application downloads.Achievement: Launched the first and only paid per text mobile communications application for well-known dating services. Developed over 100 WordPress Websites.

Montreal, Canada Area

Responsible for the development and execution of high impact digital marketing strategies for internal and external stakeholders using the most current web marketing practices. Developed standards and internal processes for tracking, documenting, and data analysis for measuring Goals, KPI's, and SEO ranking.► Managed Hybris E-commerce: CMS and Product Databases► Managed SEO teams: strategies, research, and analysis► Collaborated with executive teams on UX design, app developments, and PIM process► Collaborated with the marketing team to launch products► Organizes and plans product surveys, testing, and needs assessment► Tracked tickets and followed up on sprint completion dates► Participated in SCRUM, grooming meetings and other project team workshop► Responsible for web-related programs, products, and systems related to the SAP Hybris E-commerce, CMS, and Product systems. ► Responsible for market research, user analysis, and developing strategies for SEO.► Responsible for managing SEO - Google Analytics, Google Search Console, Tagging, Link-building, Optimization, Content Management, etc.► Assisted E-commerce manager in delivering new mobile apps, PIM processes and UX website launch.► Collaborated with the marketing team to develop product marketing pages and bring products to launch.► Consulted with customer service and marketing teams to dispel assumptions about the customer base. ► Responsible for UX web design team, marketing landing pages & CMS.► Consulted with executive teams and sales managers to discuss website improvements and implementation of best SEO, mobile, and UX design practices.Achievement: Through analysis and research, I was able to identify that the audience currently being targeting for on the website was based on internal stakeholders' assumptions and not completely accurate. The audience they were targeting for was only 15% of the potential market they could be attracting.

Montreal, Canada Area

Responsible for producing high-level product management assets for Executive teams; road maps, end-user documentation, branding materials, Intranets, and Product Management collaboration tools for corporate teams to migrate 85000 users to the Windows 10 platform and introduce the new employee hardware and workspace experience using flex desk and laptops.► Provided support for multiple corporate product launches including; Symphony, myDesk, Skype, Azure, Menlo, Windows 10, Office Suite, DirectAccess, and several other Firm applications.► Collaborated with Corporate Branding and Product Management teams to produce high-level product road maps, end-user documentation, and creative branding materials for 85000 employees worldwide.► Developed Intranet web frameworks and content marketing for new products in collaboration with Product Management teams.► Produced high-level technical documentation for product launches; product specifications, known issues, user-guides, quick reference cards, websites, etc.► Provided quality assurance and reviewed documents for editing purposes.► Created high-level corporate branding materials; posters, rack cards, end-user startup guides, presentations, and templates.► Developed to market strategies for new product launches in collaboration with executive teams.► Consulted on SEO, UX designs, and digital media.

Montreal, Canada Area

Led efforts to develop and execute a fully integrated paid for service Mobile Application, marketing plan and team, growing from two to ten members within the first year for a mid-sized application development firm. As a result of my effort, sales and engagements, sales increased by 50%.►Responsible for developing and maintaining brand content, email, and affiliate marketing campaigns.►Executed website redesign tactics, refining brand consistency, and significantly increased web traffic.►Developed a strong and engaging social media presence on all major social platforms to increase brand awareness. ►Managed a global team of content writers, affiliate marketers, social influencers, and mobile app developers.►Created Landing Pages and WordPress sites based on specific target audiences using advanced SEO techniques.►Conducted A/B Tests and analyzed marketing KPI's. ►Responsible for communicating with vendors, suppliers and brand partners to acquire digital sponsorship, advertisements, and media buying opportunities.►Created a content marketing strategy to increase web traffic and application downloads.►Responsible to coordinate and manage customer acquisition strategies and campaigns on search engines and social media advertising platforms►Optimized campaign content to maximize their performance, edited texts and "text ads" in order to be constantly A/B testing adv. groups►Analyzed the performance of campaigns and provided analyzes and recommendations related to campaigns to improve ROI and ROAS.►Contributed to the increase in the conversion rate and sales by implementing the different customer acquisition strategies;►Created weekly and monthly reports indicating the efforts, the impact on the performance of search engine optimization (SEO), search engine marketing (SEM) and social networks.►Collaborated with Senior Management to develop marketing objectives, buyer personas, and key initiatives.

Community Recreation Leadership Training, Parks, Recreation And Leisure Studies, 82

Activities and Societies: Honor student, BOD for Dawson Day Care Center, Volunteer Special Events and Fund Raising for Boys/ Girls Clubs.

A.E.C., Computer Network Support, 85

Activities and Societies: "Hats off to you Scholarship Award" from Government of Quebec Computing principles - HTML, Microsoft, Windows.