Madeline Fugate Email & Phone Number

United States

Clearwater, Florida, United States

Managed strategic relationships and drove overall revenue, demand generation, and partner development with partners (CDW, Insight, SHI, and others) as well as with TD SYNNEX. Defined a joint strategic agenda for growth and execution. Held Quarter End calls with leadership, national, and regional teams to ensure accurate forecasting. Managed MDF budget and guided marketing execution. Served as POC for 3rd party development team and Sales Operations. Partnered with global channels and operations on global MDF strategy.• Exceeded MBO goals every quarter, 2022: 150% in Q1, 115% in Q2, 100% in Q3 and 105% in Q4. o Headed creation of territory plan. Worked with the regional team to identify gaps and potential partners to recruit, onboard, and enable.o Attained 18% revenue growth, added net new accounts by partnering with distribution to define and execute business plans. Analyzed and integrated data insights from market, competition, and vertical sectors, and adjusted plan based on results. o Achieved targets for both Trellix and TD SYNNEX by collaborating with Marketing and Business Manager to customize campaigns. o Advanced growth of revenues, deliverables, brand awareness by heading negotiation of customizations when buying annual program components. • Formulated and drove Security Innovation Alliance project defining partnership integration between McAfee and IBM.• Improved use and success of online Market Development Funds (MDF) tool, plus increased global stakeholder alignment, by heading process improvement initiative. Partnered with Programs and Operations to understand priorities and preferences, and collaborated with 3rd party vendors to implement changes. Trained the Global Channel team on improvements.• Raised quarter-end forecasting visibility by instituting additional sales forecasting and pipeline management reports via Clari. Supported Channel team with adoption of the new capability.

United States

Managed the day-to-day and strategic operations of a product marketing team, consisting of 17 individual contributors consisting of marketing, sales, and administrative members, in their efforts to strengthen and create strategic opportunities at the vendor and customer level. Assisted in communicating and implementing the product marketing strategy for product line groups to drive vendor and customer programs. Owned the relationship and profitability of a $250M Security revenue business with assigned vendors. Worked directly with Sales and Marketing Services to increase sales growth and attain profit goals for assigned product lines. Developed strategic business partnerships with key vendor partners.• Interacted regularly and conducted meetings with vendor team to discuss performance, profitability, and establishment of go-to-market strategies.• Assisted in developing sales and profit goals for assigned product lines. • Negotiated skillfully, promote/sell ideas persuasively and closed transactions with mutually beneficial results.

Clearwater

Managed the day-to-day activities of a Marketing Services team of 12 individuals in effort to develop, manage and implement over $100M in multi-Business Partners marketing programs, campaigns, promotions, and events. Managed the development and implementation of communication vehicles and activities that supported the marketing, financial, organizational, and strategic goals of TD Synnex and its business partners. Assisted in the development and management of processes, tools and reports required to measure and report on marketing initiatives.

Clearwater, Fl

Responsible for managing $700M a year in sales revenue and $2.4M a year in vendor marketing development funds for HP Personal Systems Group (PSG). Worked with VPs, Field Sales, and Internal Sales teams to build Reseller breadth and depth and build incentive programs for resellers to drive more business through distribution channels. • Built and executed business plans for product launches.• Presented and trained over 200 sales members on new vendor programs and promotions. • Designed marketing materials, and training materials for resellers and inside sales teams.• Presented and trained over 200 sales members on new vendor programs and promotions.• Tracked and managed rebate goals and attainments creating a goal tracker quarterly.

•Balance monthly GL•Provide management reporting to accurately track and forecast rebate attainment.•Provide Product Marketing with updated collections reports

Clearwater, Fl

•Audit/Filing HP/HPQ and HPLA Price Protection Claims •Working ALL Price Variances through the Price Variance Data Base for all HP accounts