Madeline Hale Email & Phone Number

• MAMEI hosts wellness events and Pilates in the Salt Lake area to foster connection and community. Responsibilities:
• Developed website that achieved an average CTR of 49%, with the 'Events' page being the most viewed and 24% of traffic coming from direct sources.
• Lead and optimize targeted marketing strategies—including paid advertising, SEO, and dynamic social media campaigns—resulting in 100% sell-out rate for community events and a 98% attendance rate for classes.
• Organize and facilitate 3-4 monthly community events for 10-100 attendees in collaboration with top Salt Lake restaurants, retail stores, municipalities, health studios, and outdoor ski brand, Halfdays.

Vista, CA, US

• Dripkit is a portable, paper-based pour-over device that simplifies on-the-go coffee.Responsibilities:
• Designed 12 new products and executed launch campaigns for each, as well as for 5 new roasters partnerships (e.g., Union, La Colombe), generating over $100K in B2B sales.
• Achieved a 91% increase in D2C sales and boosted website sessions by 120%, add-to-cart rate by 173%, and conversion rate by 35% through an optimized ecommerce stack, enacting bundling and cross-sell strategies, and.
• Enhanced email marketing strategies—including flows, design, copy, list segmentation, scheduling, CTAs, and visuals—resulting in 51% increase in email-generated revenue and 49.6% boost in open rates.

London, England, GB

• Selina is a global hospitality brand built to blend accommodation with coworking, recreation, wellness, and local experiences.Responsibilities:
• Launched local, social, and event marketing strategies and campaigns for all 7 US locations, driving a 400% increase in reach and impressions within the first month through data analysis and channel optimization.
• Boosted Q1 revenue by 41% and overall web/app revenue by 49% through SEM, social media, email, SEO, and PPC campaigns, while maintaining KPIs within budgeted CAC.
• Increased organic search conversions by 40.3% through SEO optimization and securing influencer partnerships, enhancing brand awareness and maximizing customer revenue via upselling and cross-selling.

London, England, GB

Austin, TX, US

• Plan, execute, and measure demand generation marketing programs to grow sales pipeline and revenue.Responsibilities:
• Created and coordinated professional sports (NFL, NBA, MLB, MLS, and NHL) campaign including a panel discussion and collateral assets. Panel saw a 61% attendance conversion rate which surpassed the average by 2x.
• Developed 10+ marketing collaterals weekly to serve industry verticals by cross-collaborating with Marketing Operations, Account Management, Sales Enablement, Product Management, and Solution Consulting organizations.
• Designed and executed 3+ extensive go-to-market strategies monthly for industry verticals including Professional Sports, Nonprofit, Solar, Healthcare, Restaurants/Hospitality, Financial Services, and more.
• Managed incoming partner requests and opportunities weekly through email correspondence. Entered supplier information in a timely manner to proactively track partnership success.

Austin, Texas, US

• As a Business Development Consultant at Oracle, I developed customer relationships to identify and drive demand for Oracle solutions ensuring customers were modernizing their platforms and received value from their.
• Generated $1M+ in pipeline and $125K in closed revenue by creating and executing 20+ written and spoken campaigns that yielded 3x more results. Was one of 2% of consultants to close a deal.
• Developed and led 3 team projects weekly including the Homebase Initiative, the Game Plan Initiative, and the Philanthropy Committee to improve team culture and drive sales.
• Collaborated with the virtual sales team daily on account strategy, demand generation activities, and results.
• Gained proficiency in CX, ERP, EPM, and HCM technologies, territories, accounts, competitors, and industry trends.
• Conducted weekly customer-facing presentations based on go-to-market strategies. Initiatives:FY21 Homebase Strategy LeaderPresident of Philanthropy CommitteeGame Plan Initiative

Austin, Texas, US

Dallas, Texas, US

• As an events intern at D Magazine, I planned and executed events in a dynamic and fast-paced sales and marketing environment. Responsibilities:
• Organized and executed 15+ corporate events including Best of Big D, a 2000+ person event with 150+ winners, 13 sponsors and 24 participating restaurants. Advertised events using Facebook Ads Manager, engaging 22K+.
• Drove Instagram engagement with 175K+ audience and increased Pinterest daily impressions by 4000%+ while leading social media content schedule.
• Developed social media analytics reports weekly to quantify marketing ROI to executive team in company-wide recaps.
• Researched and secured strategic partnerships and local businesses for each event. Managed communications daily with sponsors and attendees.

Dallas, Texas, US

• Organized and executed 15+ corporate events including Best of Big D, a 2000+ person event with 150+ winners, 13 sponsors and 24 participating restaurants. Advertised events using Facebook Ads Manager, engaging 22K+.
• Drove Instagram engagement with 175K+ audience and increased Pinterest daily impressions by 4000%+ while leading social media content schedule.
• Developed social media analytics reports weekly to quantify marketing ROI to executive team in company-wide recaps.
• Researched and secured strategic partnerships and local businesses for each event. Managed communications daily with sponsors and attendees.

• Responsible for detailed marketing campaign analysis and clear dissemination of results/insights to marketing leadership
• Advise and instruct an average of 100 customers per day on varying detailed services that best suit their needs
• Directed business administration, planning, procedures and related responsibilities to promote organized operations (hiring 3rd party scheduling app)
• Timely development of contracts including service and supply agreements

Certificate, Digital Marketing

Bachelor'S Degree, Markets And Culture

Associate Of Science - As, Business Administration And Management, General