Madeline Harrington-Sharma Email & Phone Number

Inver Grove Heights, MN, US

• Achieved a 90% four-month client retention rate by ensuring the seamless delivery and adoption of the proprietary CRM product suite and marketing offerings, including orchestrating and facilitating engaging trainings.
• Drove the highly successful launch of the proprietary mobile app, gaining buy-in from 45% of Usherpa product suite users within six months of launch via promotional efforts and a bespoke launch party; worked with a.
• Streamlined cross-departmental operations and collaboration by orchestrating and leading a key initiative to enhance the end-to-end enterprise SaaS onboarding process for 1.5K+ licenses
• Investigated and capitalized on key opportunities to secure new clients and accolades for the business, resulting in the acquisition of five new enterprise clients through RFP management, entry into a renowned industry.

Denver, CO

Washington, District Of Columbia, United States

• Employed knowledge of partner needs and interests by tailoring content marketing strategies, successfully increasing engagement by 35% across 30 partners and strengthening the value of partnerships to the organization
• Accomplished 100% partner participation in the podcast program and a 500% increase in production growth by championing the end-to-end program relaunch to ensure optimal impact and outcomes
• Strategized and developed speaking and thought leadership engagements that resulted in value-added outcomes, including executing 50+ webinars that attracted 10K+ attendees and boosted annual registration by 17% as well.

Arlington, VA

• Responsible for content curation and development for NAFCU Services Preferred Partners
• Wrote and edited blog and feature articles in The Federal Credit Union magazine
• Created and implemented a digital marketing strategy for all social media channels
• Wrote press releases and conducted strategic media outreach to national and local news outlets
• Moderated and hosted webinars, webcasts, and podcasts

Washington D.C. Metro Area

• Conducted strategic media outreach to national and local news outlets, helping secure placements in Washington Business Journal, Washington Post, Nation’s Restaurant News, Washingtonian, Zagat, Eater and Thrillist
• Coordinated PR meetings, prepare agendas and action items, and monitor media relations projects for 15 clients
• Wrote talking points, staff and prepare clients for media interviews
• Led social media trainings and manage social media engagement for clients increasing followers and engagement by 25 percent
• Recruited and managed media relations interns

Washington, DC

• Project managed rebranding campaign across all digital communications platforms including: website, blog, newsletter, and social media. Collaborated with two outside partners to ensure that deliverables were.
• Authored and implemented office-wide Crisis Communications Strategy. Collaborated with CEO and Strategic Communications Manager to encourage buy-in and idea sharing
• Composed and designed a robust weekly newsletter and blog posts for an audience of over 3,000 executive-level recipients to enhance engagement opportunities for existing members
• Updated website and social media daily to meet SEO objectives. Increased content sharing by 20% in 6 months

• Implemented strategic social media plan to increase member engagement on Twitter, resulting in a 30% increase in member sharing of original content
• Increased click-throughs to blog page by 200% from Twitter links by interviewing and authoring 3 high-profile members in 3 months

Denver, CO

• Developed content for tailored FAQ page in customized software package and rolled out content to 100% of members within 60 days of authorship
• Led monthly training webinars for up to 800 clients, resulting in membership renewal increase of 40% across all attendees
• Created and presented user-focused content to targeted audiences of loan officers and branch managers, increasing product satisfaction in both groups by 30%
• Wrote, directed and shared videos with CRM software tutorials; Viewer interest in the product increased 10% after one viewing, resulting in an increase in membership renewal sales of 40%

• Educated new employees on the Media Center brand, product capabilities, customer service practices to ensure consistent customer experience across all corporate members as wells as individual members
• Independently updated training materials and communications templates in response to customer feedback. Rolled out changes with organization-wide compliance and increased customer satisfaction by 60%

• Assisted the COO with corporate billing using QuickBooks
• In charge of high-level customer service to help diffuse billing problems

• Responsible for making ski and snowboard school reservations and arranging private lessons while providing superior customer support that enhanced vacationer’s experience over all
• Received a "True North" award for excellent job performance, being an upstanding employee and team player, and having the troubleshooting skills needed during peak times and disasters

Denver, CO

• In charge of answering phone calls and assisted customers with issues while effectively troubleshooting ways to diffuse problems
• Provided training to Media Center clients (loan officers) including navigation of the member website and database system, editing account information online, as well as troubleshooting, customer service, and data entry

Master Of Professional Studies, Public Relations And Corporate Communications

Bachelor Of Arts (Ba), International Studies, Honors Degree In East Asian And Middle Eastern Studies

Bachelor Of Arts (Ba), East Asian Languages, Literatures, And Linguistics

Mandarin

Studied abroad through CET Beijing Chinese Language Program Travelled independently for six weeks throughout China