Madeline (Maddie) Heath Email & Phone Number

• UniqueMinds.AI is an innovative AI solutions company that empowers healthcare organizations to leverage advanced generative AI technologies, ensuring compliance, responsible governance, and advancing health equity and.
• Develop a comprehensive go-to-market strategy to position UniqueMinds.ai as a leader in generative AI governanceand solutions in the healthcare industry.
• Conduct competitor analysis, identifying core value propositions to position UniqueMinds.ai within the AI industry.
• Collaborate with executive leadership to formulate targeted outreach tactics, key messaging, and market penetrationstrategies.
• Develop and execute a strategic thought leadership content plan, producing white papers, blog posts, and LinkedInarticles that address the evolving trends and challenges of dynamic AI governance in healthcare.
• Develop a 3–6-month content calendar featuring blog posts, infographics, case studies, podcasts, and webinars,incorporating SEO best practices and social media distribution strategies.

- Write articles about personal experiences within Kelley to help create a comprehensive review of business schools across the country- Collaborate with the Kelley Marketing Department and Poets & Quants liaison to best represent Kelley’s goals and community

Culver, Indiana, United States

• Culver is an international leadership academy that serves over 1,400 students from more than 100 countries, instilling leadership skills through a dynamic military, academic, and extracurricular curriculum.
• Rebuilt operational infrastructure of a 33-cadet unit, developing comprehensive schedules and teams, and maintaining 24/7 oversight of the unit, providing proactive leadership and improving efficiency.
• Mentored cadets, delivering praise or corrective action to ensure adherence to military standards, elevating leadership skills to match those of veteran cadets and positioning them for rank promotions.
• Facilitated regular meetings and one-on-one sessions with students to ensure consistent oversight and progress.
• Established unit identity by implementing traditions and the vision statement “Proud, United, Bold - We Achieve Together,” guiding daily activities to instill camaraderie and self-discipline.
• Led and managed assistant counselors, structuring counseling team to follow chain of command and delegating naval, military, and athletic roles to reinforce unit culture.

Bloomington, Indiana, United States

• Led KWC in transitioning from ideation to an active organization, establishing scalable support infrastructures to address disparities in opportunities, experiences, and resources for over 3,500 female students (33%.
• Registered KWC with the university and Kelley School.
• Created a LinkedIn group for Kelley female students and alumni.
• Launched an Instagram account, recruiting a marketing head to manage content.
• Provided consultations to students and KWO presidents.Enhanced Partnerships
• Collaborated with IU departments (Alumni, Marketing, Career Development, Kelley MBA).

• Evaluated company data to produce B2B SaaS marketing insights that bolstered decision-making while creating custom content.
• Built social gamification program from the ground up to increase content engagement, saw employee participation of 65% in 2months.
• Curated content for Employee Advocacy platform to leverage existing networks to amplify thought leadership and brand visibility.
• Analyzed competitor social media platforms and shared reports to coordinate with senior members of the marketing team.
• Bolstered departments and executive team with insights on Actian product portfolio through digital marketing channels.

• Actian sought to integrate Uberflip software with marketing content to enhance lead development for sales teams. Supported the marketing team in blog management and content development from outsourced writers.Blog.
• Edited, formatted, published, and created over 30 blogs from external and internal writers, ensuring alignment with Actian's brand messaging.
• Collaborated with cross-functional teams, including executives, finance, engineering, and human resources, to gather insights for content development.
• Authored engaging blog posts showcasing the Actian employee experience.Social Media Tracking
• Monitored and analyzed competitors’ social media strategies using data analytics to extract insights into engagement metrics, ultimately recommending enhancements to Actian's marketing approach.
• Identified trends and patterns in competitor activities to guide content strategy and decision-making.Uberflip Platform Development

Bloomington, Indiana, United States

- Provide leadership to the Student Life Committee (34 students), all Kelley organizations, and student body (6,000+ students)- Plan and lead committee meetings to guide delegates and ensure accountability in the execution of all community events- Represent student life at General Assembly and Executive Council Meetings through legislation and programming.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Honors Diploma, Graduate

Activities and Societies: Student Body President, Superintendent and Principal's Advisory Council Co-President, Riley Dance Marathon.

Culver Summer Schools And Camps Graduate, Graduate

Activities and Societies: Military Leadership: Battalion Commander((led battalion of over 120 cadets), Battalion Executive Officer, Final.