Madeline Brennen Email & Phone Number

Chicago, Illinois, United States

Deloitte Marketing Excellence: Account management in support of strategic growth areas of the firm and Deloitte's owned brand marketing campaigns.

Greater Chicago Area

- Led agency’s MilkPEP National Shopper Marketing business in the development of impactful national retail commerce programs (retailer, shopper & eCommerce)- Skilled negotiator and manager of multi-million dollar agency relationships- Led cross functional teams with direct management of account management personnel- Drove omnichannel commerce strategies with a strong expertise in Amazon platformPast Brands: Alcon, P&G-Olay, Oral-B/Crest: Global and North America Shopper marketing, fairlife, Campbell’s

Chicago, Il

P&G- Global & North America eComm and Shopper Marketing

Greater Chicago Area

P&G + Whirlpool

Chicago, Il

Lead account management position on Aurora Health Care.Managed & tracked multiple budgets including agency estimates & outside production budgets.Utilized strong project management skills while overseeing creative & production of television, radio, outdoor, print, digital & non-traditional executions.Drove the development of agency creative via detailed & strategic briefs, ensuring creative strategy remains in-line with client business objectives.Developed & executed marketing programs ranging from brand building to direct response tactics for national & international member acquisitions for the American Marketing Association.Recognized as the 2012 ESW employee of the year.

Chicago, Il

Proven leader & strong employee for the agency’s key account, rising from AAE to AE to SAE in less than three years.Managed eight Taco Bell field markets, which consisted of over 400+stores, owned by company, as well as thirty plus franchisees in the Midwest.Responsible for the planning, execution, evaluation & enhancement of integrated media plans involving TV, radio, outdoor, sponsorship, digital, & emerging mediums.Utilized strong writing & presentation skills to author & present quarterly to clients ranging from executive to store level employees.Monitored weekly sales & product data to evaluate marketing efforts referenced research to measure consumer perceptions & behaviors, as well as analyzed Nielsen reports to track competitors.Implemented a new agency process to improve efficiencies for high volume outdoor production cycles.Trained & managed both an Account Executive and Assistant Account Executive.Previous experience with national branding for Cosi, Inc. restaurants including in store signage, menu boards, out of home & social media campaign development.Developed a community level advertising campaign for the Chicago Mayor's Office, Chicago Police Department & Chicago Crime Commission focusing on breaking the code of silence surrounding violence in the city.

Developed campaigns to increase brand awareness and store sales.

Worked extensively on budgets and estimates. Interfaced directly with account, production, database, and creative teams to produce direct mail and retail signage.Also participated in a pro bono campaign for the Council on Opportunity in Education.

Bachelor Of Science (B.S.), Advertising

Activities and Societies: Phi Eta Sigma, Presidential Scholar, Director of Facts and Figures

Education record