Madeline Potten Email and Phone Number

A training company dedicated to In-House Resourcing teams and HR professionals, Ingenium People help acquire, manage and develop talent to achieve corporate objectives.Position ended due to redundancy.My responsibilities:•Designed, created and sent email campaigns•Updated, maintained and optimised the company’s website•Managed company’s social media accounts•Regular contact with clients to ensure optimal post-course performance•Identified and developed new business opportunities within the client base

•Grew customer product portfolio, usage and retention•Implemented customer campaigns, from concept through to execution and review, delivering multiple email campaigns per month to 8000+ contacts•Analysed data to identify trends in customer usage and gaps for product development•Identified up-sell and cross-sell opportunities within the customer base, generating the third best source of sales within the company•Delivered a 93% customer renewal rate of Schoolcomnms licenses•Oversaw all customer communications and processes to ensure exemplary customer service with 4/5 customers saying they would recommend Schoolcomms.

•Delivered excellent customer service•Managed a small team to deliver training to new and existing customers•Maximised the renewal rate of Schoolcomms licenses•Introduced and maintained successful upsell activity including the introduction of a 3 year renewal discount•Created and sent all marketing communication to existing customers

•Provided quality service and technical support to both internal and external customers•Created regular reports identifying areas for improvement in both product and sales delivery•Undertook various marketing activities including use of Google Analytics, Google Adwords, collection of customer testimonials and maintenance of areas of the website

The Retail Business Management Degree at Bournemouth University is widely regarded by retailers to be the best in the country (Source: The Independent).A particularly interesting feature of this degree is the Consultancy Project undertaken for leading retailers in the final year. This year I am advising Tesco on the introduction of an exciting new concept of selling products by weight.Another major element of the Retail degree is the 10,000 word dissertation. I have chose to carry out my dissertation on customer service within the retail industry.Core Subjects- Consultancy Project, Strategic Retail Marketing, Dissertation, Consumer Behaviour, Buying and Merchandising, Management Accounting and Business Decisions, Research Methods, Fashion Retailing, Managing People and Personal Professional Development and Professionalism and Leadership.

Part of a 1 year Industrial Placement for my degree-Supplied advice and information to customers to help them achieve the right solution to their needs.-Arranged, organised and maintained repair services.-Maintained and updated databases to record and revise customer records.-Provided support in other areas of the store including tills, sales, merchandising and the business centre.

1 year Industrial Placement as part of my degree.Collected competitor data, analysed the information and presented the results toCategory Managers, Senior Stakeholders and their teams in an easy and usable format.Introduced, trained and managed data compilation of competitor activity.Monitored and checked quality of competitor data.Competitor price checking on Saturday mornings, using the National Newspapers toidentify any discrepancies against key competitors and communicate any issues to CategoryManagers and made any necessary price changes.Evaluated DSGi's ranges versus those of its competitors.Analysed the effectiveness of DSGi's promotions.