• Worked with label relations, editorial, and marketing teams at YouTube Music, Amazon Music, and other various accounts to highlight new releases and ongoing priority projects • Used data and knowledge of multiple genres to identify relevant opportunities for label priorities and craft compelling pitches for artists and releases to excite and engage partners• Collaborated across departments to develop and execute creative on and off-platform ideas to grow the streams and awareness of artists and releases• Assessed and recapped DSP visibility and campaigns to share with senior management and the other teams of the label• Worked alongside commercial team members to help formulate overall release strategy on a domestic and global scale• Oversaw and communicated the label’s release schedule, priority grids and advance listening links• Secured OOH YouTube Music and Amazon Music Billboards for artists such as Beyoncé, The Kid LAROI, Pharrell, Miley Cyrus, IVE, Depeche Mode and more • Secured playlist covers on a weekly basis for both developing and established artists

• Liaised with artist, label, and management to relay storytelling pitch notes for DSP consideration• Spent quality time with artist, label, and management to understand team dynamics, create bonds for optimal teamwork• Met weekly with artists and labels to discuss upcoming project timelines, budgets, and marketing tentpoles • Account lead on commercial accounts The District, The Nations, and Digster, generating millions of views from UGC videos, and landing three playlist covers a month for priority artists e.g. Clairo, Lauv, City Girls, iann dior• Worked with team members across various departments to execute commercial sales and marketing projects• Mastered every top DSP’s optimization practices to best serve artists and their presence on platforms• Presented specific, meaningful KPIs/data points to artists, labels, and management to show team performance

•Planned two monthly events in collaboration with an organization on campus to promote artists such as Oliver Tree, Young the Giant, and David Guetta.•Created social media posts to advertise emerging and well established artists’ new music to the college market.•Created monthly content videos surrounding an artist’s single utilizing Final Cut Pro and iMovie.

•Curated playlists of upcoming artists to be streamed on Loyola Marymount’s online radio show.

•Regularly updated One Sheets for artists such as Bebe Rexha, Dua Lipa, Mac Miller and Anne-Marie.•Sent out marketing updates each week for each artist on the roster.•Utilized Photoshop and Canva to make unique booklets and social media posts for artists.•Researched and created campaign ideas for upcoming album releases.•Developed and presented a pitch for a collaborative album consisting of current and legacy artists on WBR's roster for the Emerging Talent Program's Capstone Project.

•Maintained various artists’ Facebook presence by posting updates on their respective pages.•Tracked artists’ weekly social media and streaming growth and decline in Microsoft Excel in order to assess which types of posts are best received.•Utilized Music Connect to record weekly updates of album sales and streams in Microsoft Excel.•Created unique URLs for artists to use for ticket sales.•Member of the WMG Student Branding Committee which involves weekly meetings with other interns to create ideas for branding the intern program through Instagram.•Researched and created marketing ideas for the band Flor for Atlantic Records’ ‘Marketing Madness’.

As a student worker for the Teach for America at Loyola Marymount University, my main duties include but are not limited to consolidating paperwork and data into spreadsheets and online databases, filing confidential documents and fulfilling office duties such as restocking supplies.

•Implemented a new strategy utilizing Excel formulas to track clients’ social media accounts’ growth and decline.•Assisted the managers in marketing and promoting clients’ projects through social media.•Created marketing strategies such as implementing fan incentives for album promotion for an artist that does not have management for the final intern project.•Researched and presented unique partnership with companies such as Lyft and Postmates to promote artists’ tours and upcoming albums.•Retouched and edited photos from tours and press on Photoshop to enhance the photos for social media.

•Worked with artists’ social media analytics to discover trends and patterns to help improve their posts based on what their audiences were more engaged with.•Generated weekly and monthly reports pulling from back-end data of various social media platforms for artists and their management in order to improve content and strategy.•Created a social media proposal for an artist without a digital marketing agency, which involved a deep analysis of the artist’s existing social media and a proposal for why WMA Global would be the best agency to manage their accounts.