Madeline Scharff Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

• Oversee the editorial team in the creation and publishing of digital, social, and print content, including managing the editorial calendar, delegating projects, and leading weekly meetings.
• Pitch strategic influencer and high-profile partnerships to increase website traffic, social media engagement, brand awareness, and magazine sales.
• Collaborate with PR agencies and industry professionals to share information about new bridal related products, fashion, and destinations.
• Field all wedding submissions, select which ones to publish, and work closely with our graphic designers to curate print features.
• Travel domestically and internationally to experience and provide digital, social, and print coverage for hotels, resorts, and restaurants.
• Develop training material for the editorial internship program and lead tutorials on WordPress, Canva, Dropbox, and Google Drive.

Specializing in luxurious wedding destinations and honeymoon havens.

• Managed the Southernbride.com blog, which entailed writing, editing, scheduling, and publishing on-brand original and paid content.

Portland, Maine Metropolitan Area

• Launched the Instagram and Facebook accounts, which included developing and implementing the social communications strategy.
• Planned and created original content alongside the marketing director, media intern, and in-house photographer to publish daily content highlighting products, apparel, and vendors with the goal of increasing brand.
• Wrote copy for text-message marketing campaigns that aimed to increase customer foot traffic by targeting specific demographics and notifying them of special sales, new products, holidays deals, in-store events, etc.

Portland, Maine Area

• I was responsible for increasing quantity and quality of attendance for the Seafood Expo portfolio of events and the Integrative Healthcare Symposium by developing qualified attendee leads and relationships with.
• Managed the partnership program for the SeaWeb Seafood Summit and Integrative Healthcare Symposium including researching industry and local associations with similar values, preparing partnership agreements.
• Developed strategic communications plans via email and phone calls to high-quality prospects for the SeaWeb Seafood Summit and Integrative Healthcare Symposium to convert registrations.
• Offered daily customer service via phone and email to prospects and registered attendees to ensure their needs are met from answering questions, assisting with the registration process to directing them to the hotel.

Boston, Massachusetts

• Led marketing and communications initiatives including developing content for SmartFlower’s corporate brand guidelines, social media channels, press releases, sales presentations, and trade show booths.
• Managed SmartFlower’s CRM software (Salesforce) including hosting training webinars, creating user manuals, running data-driven reports for executives, and overseeing lead allocation.
• Supported the launch of SmartFlower Solar’s website including writing creative content, copyediting, and approving photography, and video assets.
• Spearheaded SmartFlower’s events calendar and planned setup, personnel, logistics, and move out schedule.

Greater Boston Area

• Provided behavior, academic, and attendance support to over thirty fourth graders at the Higginson Lewis School in Roxbury, Massachusetts.
• Coordinated community outreach efforts to collect in-kind donations such as school supplies, sports equipment, and snack items for use at school events.
• Wrote blog posts for the national City Year website, providing online readers with insight into the organization.
• Supported the corporate development department by handwriting thank you letters to donors.

Greater New York City Area

Create and post attention grabbing tweets for Jeryl Brunner’s personal twitter, helping to promote her stories on Parade Magazine

Greater New York City Area

Researched various New York hotels and wrote reviews for prospective travelers to provide insight on key features such as location, nearby local attractions, hotel quality, and accompanying amenities

Lake Nebagamon, Wisconsin

• Office Assistant June – August 2014
• Worked closely with the Assistant Director overseeing daily operations, including handling staff paper work, preparing spreadsheets, managing financial records, and providing updated information to parentsAnalog.
• Taught analog photography skills such as composition, lighting, subject, and darkroom procedures to campers
• Photographed camp events for use in marketing initiatives such as promotional brochures and slideshows

Greater Memphis Area

• Editorial Intern May 2011- August 2013
• Researched the latest fashion trends in order to showcase the best designers for feature articles
• Assisted with the design of the visual layout for the magazine’s photo shoots
• Contacted local eateries, music venues, museums, and companies to buy advertising in the magazine

Bachelor Of Arts (B.A.), Writing Seminars

Activities and Societies: Phi Mu Gamma Tau, Baltimore By Hand, Akari TutoringAs a Writing Seminars major at Johns Hopkins I am constantly.

Creative Writing

Activities and Societies: Co-Editor, Photographer for Smith College Yearbook "The Madeline"