Multi-hyphenate undergraduate at the University of Wisconsin-Madison pursuing a B.S. in Consumer Behavior & Marketplace Studies with a certificate (minor) in Design Strategy. In addition to her studies, Madeline serves as the External Communications director of UW’s Advertising Club, is a member of the Wisconsin Alumni Student Board as a marketing chair and one of 65 selected members, and is a Policy Researcher for Downtown Madison Inc., a not-for-profit membership and advocacy organization committed to the economic health and vitality of downtown Madison. During the summer of 2024, she gained hands-on experience as a strategy intern at KNOCK, a full-experience creative agency in Minneapolis. Madeline has a creative eye that manifests in a love for writing papers, learning about and bettering cities and the built environment, and making jewelry. msetliff@wisc.edu
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PresidentAdvertising ClubMilwaukee, Wi, Us
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Marketing Chair, Website And WasblogWisconsin Alumni Student Board Sep 2024 - Present• Ensures tonal and graphic congruence with Alumni Association branding across the website, blog, and Instagram while championing a distinctly student-sounding voice and improving mission clarity and event sign-ups. -
Board MemberWisconsin Alumni Student Board Sep 2023 - PresentServes as one of 65 enthusiastic, passionate, and motivated students dedicated to creating positive and impactful experiences for students. The Wisconsin Alumni Student Board (WASB) is a student organization directly associated with the Wisconsin Alumni Association (WAA) and Wisconsin Foundation (WFAA).
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Marketing Chair, Campus & Community EngagementWisconsin Alumni Student Board Jan 2024 - Sep 2024• Collaborates with Campus & Community Engagement event co-chairs to plan, create, and distribute promotional materials like emails, social media posts, and event graphics. • Communicates with the WAA (Wisconsin Alumni Association) to strategize and implement marketing initiatives with consistent Alumni Association branding. This includes the creation of promotional materials that drive attendance to WASB events and increase awareness of our student organization.• Leverages Trello, a web-based project management tool, to proactively manage deadlines and communications to ensure timely completion of tasks and effective collaboration.
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Policy ResearcherDowntown Madison Inc. Oct 2023 - PresentMadison, Wisconsin, United States• Evaluate the impact of community events (ex. Madison Night Market) on economic development and downtown relevance through Placer.ai, an AI-based location intelligence analytics software, to support BID recertification. • Formulate proposals for placemaking potential in Downtown Madison by leveraging success stories and conducting competitive analyses of arts attractions and experiential spaces.• Incorporate DMI’s strategic plan into all DMI initiatives, including the Madison Lakeway District, by authoring long-term implementation matrices that guide hiring, stakeholder involvement, and fundraising.• Devise recommendations for the City of Madison to execute solutions for student affordable housing through monthly committee meetings with developers, city officials, university officials, and community stakeholders. -
Director, External CommunicationsAdvertising Club May 2023 - Present• Recruits a diverse group of advertising industry professionals to speak at biweekly meetings through timeline management and consistent communication with speakers and Ad Club co-directors• Communicates with and grows Ad Club's network of speakers from the industry, acting as a liaison between general members and the advertising industry• Coordinates Q&A with speakers at biweekly meetings• Compiles and shares materials like internship opportunities and networking contacts using a combination of Google shared drives, Instagram, and GroupMe to succinctly communicate with members
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Account Manager, Wisconsin Design Team AccountAdvertising Club Sep 2024 - Dec 2024• Led a team of 12 (copy, strategy, video production, social media, graphic design) to grow social media presence and on-campus marketing events for Wisconsin Design Team, a local apparel company. Grew Instagram following by 5K followers in 4 months.
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Server, Camp BarHackbarth Hospitality Group Jun 2023 - PresentShorewood, Wisconsin, United States• Employs strong interpersonal skills through consistent, high quality customer service to build loyalty and maintain Camp’s high standards for hospitality.• Facilitated accurate entry of customer data, over 100 tabs per shift, under heavy time constraints and proactively regulated a clean and well-stocked environment. • Utilized conflict resolution skills through compassionate and empathetic mediation with customers. -
Strategy & Research InternKnock Inc. Jun 2024 - Aug 2024Minneapolis, Minnesota, United States• Leverage WGSN, Trendalytics, and GWI to create seasonal and weekly trend decks that inform future-forward work across clients. • Facilitate all messaging and creative strategy for the Summer 2024 intern project, coordinating the confluence of new business, creative, and copy to highlight KNOCK's brand at conferences and events.• Research language used on social media and in current culture to develop audience insights and creative strategy for major client salesplans. • Conduct thorough market research to uncover industry trends, consumer insights, and competitive intel.• Collaborate with cross-functional teams to gather input, validate assumptions, and ensure alignment on strategic priorities. -
Design AssistantBelle Fiori Jul 2023 - Jan 2024Milwaukee, Wisconsin, United StatesManaged the preparation of flowers, greens, candles, vases, and other relevant items for design work. Packaged daily orders with attention to detail and care for fragile floral arrangements. -
Website + Social Media ManagerBluebird Remodeling + Design Mar 2020 - Jan 2024Milwaukee, Wisconsin, United States
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Copywriter, The Chazen Museum Of Art AccountAdvertising Club Jan 2023 - May 2023Madison, Wisconsin, United States
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NannyChildcare For Families Jun 2022 - Aug 2022Milwaukee, Wisconsin, United StatesManaged busy schedules, coordinated meals, and provided safe transportation.
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HostessLowlands Group May 2021 - Aug 2021Cafe Hollander -
HostessOriginal Pancake House Aug 2020 - Jan 2021Milwaukee, Wisconsin, United States
Madeline Setliff Education Details
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Consumer Behavior & Marketplace Studies -
High School Diploma
Frequently Asked Questions about Madeline Setliff
What company does Madeline Setliff work for?
Madeline Setliff works for Advertising Club
What is Madeline Setliff's role at the current company?
Madeline Setliff's current role is President.
What schools did Madeline Setliff attend?
Madeline Setliff attended University Of Wisconsin-Madison, Divine Savior Holy Angels High School.
Who are Madeline Setliff's colleagues?
Madeline Setliff's colleagues are Haleigh Smith, Rachel Shela, Michael Kafati, Anna Staresinic, Hallie Haase, Seth Kruger, Haley Slate.
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Madeline Setliff
Madison, Wi
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