Devised brand narratives, implemented growth strategies, and managed content marketing pipelines for 4 sub-brands in the Walmart portfolio: Art.com, AllPosters, Hayneedle, and Allswell.Brand Strategy: Spearheaded transformative initiatives to redefine decades-old brand identities for $350M portfolio of sub-brands. Analyzed customer data, led collaborative brainstorming sessions, architected brand identity and positioning frameworks, and managed implementation across all marketing touch points.Creative Strategy: Engineered creative and copywriting AB tests to develop brand messaging playbooks with scalable best-practices for messaging and creative strategies. Distributed playbooks with team leads to inform marketing content strategy, achieving an average 20% lift in conversion.Copywriting & Project Management: Wrote, edited, and delivered all copy for the business implementing cohesive messaging and brand voice across marketing touch points, 300% increase in copywriting efficiency, and $80k annual reduction in expenses.SEO Blog Content Management: Developed long-form, educational blog content leveraging SEO and AI best practices and keyword research, driving an 18% YoY increase in organic traffic.Organic Social Media Strategy: Orchestrated social media presence for all brands, collaborating with agency partners to create engaging, brand-aligned content. Achieved average 5% MoM growth in followers and gained substantial brand exposure, with quarterly impressions exceeding 2 million across Instagram and TikTok per brand.Video Content Production: Spearheaded UGC-style video content, leveraging emerging trends to conceptualize posts, writing scripts, co-directing shoots, and editing final deliverables. Reduced production costs by 80% and achieved record-breaking ad performance, including a 4:1 ROAS and engagement rates surpassing 2%.

Led creative and content marketing strategy for high-growth, tech startup in an emerging category. Supported customer acquisition and revenue growth from Series A to D funding by establishing and scaling creative strategies across paid and organic marketing ecosystems and managing a diverse team of internal and external creatives.Supported annual revenue growth from $0 to over $30 million, and 15% YoY customer acquisition growth by designing and executing creative for brand awareness campaigns, customer acquisition strategies, customer onboarding content, and retention campaigns.SEO Blog Content: Drove 100,000+ monthly organic visitors through long-form blog articles. Directed strategy, scaled monthly content production by 500%, and implemented SEO best-practices to achieve top 10 rankings for over 30 articles in Google SERPs.Content Marketing: Managed editorial calendar, conceptualizing and producing creative content in support of email, social, and paid media. Chaired monthly brainstorming sessions to generate innovative content ideas aligned with business objectives and seasonal trends, developed creative briefs, and reviewed content performance metrics to refine strategy.Paid Social Creative: Developed paid social content supporting 100% YoY increase in paid social spend and a 14% reduction in CAC in 2021 by developing brand-aligned creative concepts and copy.Brand Storytelling: Executed brand storytelling campaigns, including “pop culture makeover” content, which generated over 25 million brand impressions from press coverage. Launched and co-hosted the podcast "The Render." Authored 6 episodes and achieved a peak ranking of number 10 in the global "Art & Design" charts on Apple Podcasts.Instagram Strategy: Managed Instagram presence and created original content, growing followers to 215,000, increasing impressions by 34% QoQ, and CTRs by 10% QoQ through content testing and optimization.

Served as principal copywriter supporting all aspects of the business and marketing functions. Designed several templatized email series, including educational content round-up, which drove peak engagement rates (average 4% CTRs) for non-triggered email.Launched customer testimonial program, interviewing customers and writing long-form success stories leveraged on homepage and in top-performing paid ads.

Decorated clients' rooms using 3D design program. Worked directly with real customers, evaluating their space, needs, style, and budget, and designed their room virtually. Leveraged solid understanding of interior design principles and exceptional customer service skills.

Copywriting, brand voice development, email design and marketing.

Under the guidance of Professor of Art History, Catherine Lusheck, I co-curated the exhibit “Mapping ‘the East:’ Envisioning Asia in the Age of Exploration,” held in 2016 at the Manresa Gallery at University of San Francisco.I researched and developed the exhibition thesis, translated the content into a compelling and accessible story to engage everyday viewers, wrote and edited all exhibition copy, and led gallery talks through the final exhibit.

Assisted professor Catherine Lusheck in various research projects for scholarly articles and publications.Researched primary and secondary source materials, pre-read research materials, curated and flagged relevant content, and organized research materials.Copyedited early drafts of Professor Lusheck's book, Rubens and the Eloquence of Drawing (Visual Culture in Early Modernity).

Mentored a group of high school seniors and trained them to lead museum tours and deliver presentations to local elementary school students. Researched, designed, and delivered interactive gallery talks.Facilitated individual team members' growth and personal development.

Developed educational materials, researched and digitized archives, assisted with donor outreach and fundraising.

Collection research, organized archives, event planning and facilitation.

Curatorial research, collection appraisals, launched museum’s Instagram account (@portlandartmuseum).