Madeline Weirman Email & Phone Number

At Cousins & Co Data, we're dedicated to creating trustworthy and engaging data journalism campaigns. Our focus is on producing accurate, data-backed content that enhances brand visibility through top-tier media placements.

I developed the data story strategy at Quantum. These data stories earned top-tier coverage for Quantum's PR clients. I oversaw the entire process, from ideation and data collection to analysis and pitching to journalists. In addition, I drafted press releases, provided strategic counsel to clients on enhancing their brand's profile, and manage Quantum's social media strategy.

I led the newsjacking department, where our campaigns earned coverage on top-tier publications such as CNN and the Wall Street Journal. My responsibilities included managing a team of data journalists, ideating daily for newsjacking campaigns, finding opportunities to offer our clients as thought leaders, and executing campaigns under tight deadlines. I also conducted training sessions on newsjacking and expert quote ideation, enhancing our team's capabilities and productivity.

Remote

In the role of Creative Strategy Lead, I guided a team of three creative strategists, emphasizing teamwork and collective effort to meet our objectives. I contributed to enhancing our project timelines, ensuring efficient campaign completions. My responsibilities also included overseeing 6-10 client accounts, where I aimed to understand and meet their unique needs, which often led to positive feedback and continued partnerships.

Remote

I managed the end-to-end completion of 6-8 concurrent campaigns. I employed a diverse range of research methodologies, including surveys, meta-rankings, and dataset campaigns.

I was responsible for creating compelling data visualizations and dashboards, primarily utilizing Tableau and Flourish. I successfully managed the end-to-end completion of 3-5 concurrent campaigns, demonstrating my growing expertise and reliability. I also coordinated a multifaceted team of writers, graphic designers, and various freelancers, ensuring cohesive and effective campaign development and execution.

I compiled targeted media lists for 5-7 campaigns, ensuring that our messaging reached the most relevant and impactful publications. I crafted personalized pitches that effectively engaged with digital publication writers, leading to increased media coverage and brand visibility. Additionally, I maintained and nurtured relationships with key media contacts, laying the groundwork for future collaboration and success.

Student teaching assistant for Security and Risk Analysis and Information Sciences and Technology courses, SRA 468, SRA 397 and IST 452: Visual Analytics for Security Intelligence, Data Analytics, and Legal and Regulatory Environment of Privacy and Security

Wilmington, Delaware

Resolved Lotus Notes web page issues to support help desk support, including Lyris Listserv maintenance. Redesigned and implemented forms and views using XPages and Eclipse forms, increasing traffic.

Penn State University

Conducted research using Tableau and D3 to analyze data.

Master'S Degree, Management And Organizational Leadership

Bachelor Of Science (Bs), Security And Risk Analysis, Minor In Information Sciences And Technology

Activities and Societies: Red Cell Analytics Lab, Gamma Tau Phi, Penn State Equestrian Team