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Madelon Altena-Bogers Email & Phone Number
Director Marketing, Platform, Brand and Strategy
at
PLUS Retail
1 work email found
@vrumona.nl
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director Marketing, Platform, Brand and Strategy
Location
Netherlands, Netherlands, Netherlands
Company size
Who is Madelon Altena-Bogers? Overview
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Quick answer
Madelon Altena-Bogers is listed as Director Marketing, Platform, Brand and Strategy at PLUS Retail, a company with 5250 employees, based in Netherlands, Netherlands, Netherlands. AeroLeads shows a work email signal at vrumona.nl and a matched LinkedIn profile for Madelon Altena-Bogers.
Madelon Altena-Bogers previously worked as Head of Marketing Strategy @PLUS Retail at Plus Retail and Marketing Volunteer at Md Nederland. Madelon Altena-Bogers holds Master’S Degree, Psychology from Tilburg University.
Company email context
Email format at PLUS Retail
This section adds company-level context without repeating Madelon Altena-Bogers's masked contact details.
*@vrumona.nl
68% confidence
AeroLeads found 1 current-domain work email signal for Madelon Altena-Bogers. Compare company email patterns before reaching out.
Profile bio
About Madelon Altena-Bogers
I am a passionate Marketing Strategist, with experience from both agency and client side. Having the ability to position, build and activate brands in a consumer relevant and impactful way across channels and regions, taking into account the opportunity of the portfolio as a whole. Know how to manoeuvre in a corporate as well as a start-up environment. I bring strategy, focus and structure.Capabilities: business development, marketing strategy, brand positioning, portfolio management, innovation, consumer segmentation, business intelligence & analysis, 360° brand communication (incl. digital, social and influencer/ PR), building and developing capable teams.
Listed skills include Fmcg, Marketing Management, Customer Insight, Marketing, and 23 others.
Current workplace
Madelon Altena-Bogers's current company
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Plus Retail
17 roles
Madelon Altena-Bogers work experience
A career timeline built from the work history available for this profile.
Head Of Marketing Strategy @Plus Retail
Current
Jan 2023 - Present
Marketing Volunteer
CurrentMyotone Dystrofie (MD) is de grootste dodelijke spierziekte, maar helaas ook nog erg onbekend. Meer bekendheid voor deze ziekte gaat helpen om het tijdig te signaleren en beter zorg te kunnen bieden. Daarnaast is geld nodig om onderzoek te versnellen zodat dit de laatste generatie met MD wordt.
Dec 2021 - Present
Jan 2022 - Present
Owner
Current
Brandmadness
Jul 2017 - Present
Jan 2023 - Dec 2023
Head Of Marketing
Jun 2020 - Jan 2023
Head Of Marketing
My role was to define the company purpose, brand positioning & portfolio and translate this into a new logo, label design, website and communication strategy ('Anything but Boring'). Alongside forming and developing a solid marketing team, including ways of working, to execute this strategy. Part II of the assignment is to actualise the new positioning via.
Apr 2019 - Jun 2020
Global Marketing Director
Assignment:- Define the marketing strategy for CLUSE from digital only to omni-channel- Assess, build & manage the marketing department of 40 FTE (structure, people & roles)- Develop, implement and monitor the omni-channel marketing strategy including, digital, social, PR and influencer marketingKey results: a firm marketing team in place working with an.
Dec 2017 - Dec 2018
Manager Marketing For Nordics & Central Europe
Responsible for 3 ‘Major Change’ commercial projects adding value to the Strategic Plan:i. Product extension in NCE region ii. New brand and product launch in the Nordicsiii. Prepare launch in a new territory
Jul 2017 - Dec 2017
Marketing Director Vumona @Heineken
* Responsible for the brand portfolio (10+ brands) and innovation strategy. * License partner for PepsiCo and Rivella. * Marketing Team of 16 people, 6 direct reports. Part of the Management Team.* Results: - Impactful storytelling campaign on Holy Soda (generating €700K free publicity), Sourcy Vitaminwater Digital Strategy, Crystal Clear Branded Content.
Apr 2014 - Jan 2017
International Portfolio Strategy Manager
* Advising key Heineken OpCos on an optimized long term strategic portfolio direction based on a thorough analysis on market, brand and consumer opportunities.* Embedding process and facilitating strategic choices with local team and Region via various iterations including workshop sessions.*Results: - Delivered a strong portfolio strategy for DRC.
Mar 2011 - Mar 2014
Marketing Manager Orangina & Still Drinks
* Responsible for the marketing strategy of Orangina, Oasis & other still drinks.* Development of strategy and materials for current as well as emerging markets.* Team of 4 people.* Results: - Expansion of the brand to (new) markets like UK, Sweden, Croatia, Switzerland, Russia, India, South Africa.- New communication platform based on naturality including.
Sep 2009 - Mar 2011
International Brand Manager Orangina
Results: set up and roll out of an international positioning and strategy with a full toolkit of materials ready to implement in the markets, including TVC.
May 2007 - 2009
Brand Manager Lucky Strike
* Responsible for the brand marketing strategy for Lucky Strike in the Netherlands. * Manage the Brand Executive. * Coordinating projects for the Western European region to find and execute synergies within the planned projects (incl. managing the European advertising agency). * Results: - Marketing strategy outside the traditional areas, making use of for.
Nov 2003 - Apr 2007
Project Manager
Bates Not Just Film
Sep 1999 - Oct 2003
Graduate
Feb 1999 - Jul 1999
Team & coworkers
Colleagues at PLUS Retail
Other employees you can reach at plus.nl. View company contacts for 5250 employees →
AS
Arend Siemonsma
Colleague at Plus RetailBalk, Friesland, Netherlands, Netherlands
View →
GB
Gulden Bostan
Colleague at Plus RetailUtrecht, Utrecht, Netherlands, Netherlands
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FB
Frank Bun
Colleague at Plus RetailThe Randstad, Netherlands, Netherlands
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KB
Kim Bukkems
Colleague at Plus RetailDeurne, North Brabant, Netherlands, Netherlands
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DJ
Dylan Junemann
Colleague at Plus RetailHaalderen, Gelderland, Netherlands, Netherlands
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TW
Tonny Waaijers
Colleague at Plus RetailDelft, South Holland, Netherlands, Netherlands
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MV
Marco Van Dijk
Colleague at Plus RetailBarendrecht, South Holland, Netherlands, Netherlands
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MO
Miranda Oeffelen
Colleague at Plus RetailValkenswaard, North Brabant, Netherlands, Netherlands
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RN
Rick Neefs
Colleague at Plus RetailDordrecht, South Holland, Netherlands, Netherlands
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AB
Antonia Boehmke
Colleague at Plus RetailGreater Bremen Area, Germany
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Arend Siemonsma
Colleague at Plus RetailBalk, Friesland, Netherlands, Netherlands
View →
GB
Gulden Bostan
Colleague at Plus RetailUtrecht, Utrecht, Netherlands, Netherlands
View →
FB
Frank Bun
Colleague at Plus RetailThe Randstad, Netherlands, Netherlands
View →
KB
Kim Bukkems
Colleague at Plus RetailDeurne, North Brabant, Netherlands, Netherlands
View →
DJ
Dylan Junemann
Colleague at Plus RetailHaalderen, Gelderland, Netherlands, Netherlands
View →
TW
Tonny Waaijers
Colleague at Plus RetailDelft, South Holland, Netherlands, Netherlands
View →
MV
Marco Van Dijk
Colleague at Plus RetailBarendrecht, South Holland, Netherlands, Netherlands
View →
MO
Miranda Oeffelen
Colleague at Plus RetailValkenswaard, North Brabant, Netherlands, Netherlands
View →
RN
Rick Neefs
Colleague at Plus RetailDordrecht, South Holland, Netherlands, Netherlands
View →
AB
Antonia Boehmke
Colleague at Plus RetailGreater Bremen Area, Germany
View →
3 education records
Madelon Altena-Bogers education
Master’S Degree, Psychology
Tilburg University
Level 3, Wset3
Wine & Spirit Education Trust
Mastering Marketing Creativity - Creative Leadership For Brands By Adcn & Thnk
Thnk School Of Leadership
FAQ
Frequently asked questions about Madelon Altena-Bogers
Quick answers generated from the profile data available on this page.
What company does Madelon Altena-Bogers work for?
Madelon Altena-Bogers works for PLUS Retail.
What is Madelon Altena-Bogers's role at PLUS Retail?
Madelon Altena-Bogers is listed as Director Marketing, Platform, Brand and Strategy at PLUS Retail.
What is Madelon Altena-Bogers's email address?
AeroLeads has found 1 work email signal at @vrumona.nl for Madelon Altena-Bogers at PLUS Retail.
Where is Madelon Altena-Bogers based?
Madelon Altena-Bogers is based in Netherlands, Netherlands, Netherlands while working with PLUS Retail.
What companies has Madelon Altena-Bogers worked for?
Madelon Altena-Bogers has worked for Plus Retail, Md Nederland, Esprix Awards, Brandmadness, and San | Stichting Adverteerdersjury Nederland.
Who are Madelon Altena-Bogers's colleagues at PLUS Retail?
Madelon Altena-Bogers's colleagues at PLUS Retail include Arend Siemonsma, Gulden Bostan, Frank Bun, Kim Bukkems, and Dylan Junemann.
How can I contact Madelon Altena-Bogers?
You can use AeroLeads to view verified contact signals for Madelon Altena-Bogers at PLUS Retail, including work email, phone, and LinkedIn data when available.
What schools did Madelon Altena-Bogers attend?
Madelon Altena-Bogers holds Master’S Degree, Psychology from Tilburg University.
What skills is Madelon Altena-Bogers known for?
Madelon Altena-Bogers is listed with skills including Fmcg, Marketing Management, Customer Insight, Marketing, Marketing Strategy, Brand Management, Marketing Communications, and Team Management.
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