• Coordinate and oversee the end-to-end execution of ABM campaigns, ensuring projects are delivered on time, within scope, and on budget.• Develop and maintain detailed project plans, timelines, and budgets for multiple concurrent campaigns.• Act as the primary point of contact for clients, managing communication and ensuring their satisfaction throughout the campaign lifecycle.• Maintain and improve project management workflows, tools, and documentation to streamline processes.

• Led the launch and management of two eCommerce platforms for 'Nanalan',' enhancing online visibility and driving revenue growth.• Curate product assortments that align with emerging market trends and customer preferences.• Develop and analyze monthly performance reports, providing actionable insights to senior leadership to inform strategic decision-making.• Craft compelling, on-brand product descriptions that effectively communicate key features and enhance the customer shopping experience.• Collaborate with internal teams to conceptualize artwork and establish competitive pricing strategies, maintaining consistency and reinforcing brand identity across all merchandise.

• Leveraged B2B market insights and behavioral data to identify, segment, and prioritize high-value accounts, ensuring tailored strategies for key prospects within targeted industries.• Sourced and curated personalized gifts for high-priority accounts, collaborating with vendors to ensure timely delivery and alignment with campaign objectives.• Coordinated multi-touch campaigns across email, social media, events, and direct mail, managing timelines and resources to ensure cohesive and timely account engagement.

• Developed content calendars to organize and schedule content for consistent and strategic delivery.• Shared and promoted content on social media, email, and partnerships reaching a monthly audience of over 30,000 viewers.• Led content projects from start to finish, ensuring alignment with brand messaging.• Managed and updated content management systems (CMS) for efficient publishing and organization.

• Spearheaded program enhancements aimed at optimizing overall engagement and driving sales within the merchandise portfolio.• Elevated the custom merchandise program through the creation of comprehensive educational materials for associates, ensuring a higher level of product knowledge and customer service.• Effectively communicated the brand personality throughout the organization, aligning cross-functional projects with the overarching brand initiatives.• Strategically devised and orchestrated monthly global email marketing campaigns, overseeing end-to-end execution and maintaining an impressive average click-through rate (CTR) of approximately 6%.• Maintained proactive and productive communication channels with suppliers and vendors, promptly addressing issues, skillfully negotiating terms, and efficiently resolving discrepancies.

• Managed merchandise store operations, including vendor communication, prioritization of requests, and oversight of creative projects.• Processed special orders for executives, associates, events, and community initiatives.• Collaborated with global marketing teams to meet regional and corporate branding requirements.• Developed standardized processes and industry best practices for successful fulfillment of promotional requests.• Orchestrated event program management and ensured smooth execution through effective communication coordination.

• Crafted compelling weekly email campaigns, reaching and engaging over 8,000 recipients with targeted, high-impact content.• Led a successful brand modernization initiative, overseeing a comprehensive rebranding and the seamless launch of a new website that reinforced the updated brand identity.• Orchestrated Facebook and Instagram advertising campaigns, optimizing for maximum engagement and conversion.• Spearheaded SEO strategy development, significantly boosting online visibility and driving a measurable increase in organic traffic.

• Planned, organized, and hosted monthly social events open to the entire student body at the University of North Carolina at Greensboro, fostering community engagement and participation.• Oversaw collaboration in small teams of about ten members to develop and execute creative event concepts.• Managed event logistics, including budgeting, venue selection, and scheduling, to ensure seamless execution and positive attendee experiences.