Madelyn Cary Email & Phone Number

Chapel Hill, NC, US

Raleigh, North Carolina, United States

• Coordinate and oversee the end-to-end execution of ABM campaigns, ensuring projects are delivered on time, within scope, and on budget.
• Develop and maintain detailed project plans, timelines, and budgets for multiple concurrent campaigns.
• Act as the primary point of contact for clients, managing communication and ensuring their satisfaction throughout the campaign lifecycle.
• Maintain and improve project management workflows, tools, and documentation to streamline processes.

Toronto, Ontario, Canada

• Led the launch and management of two eCommerce platforms for 'Nanalan',' enhancing online visibility and driving revenue growth.
• Curate product assortments that align with emerging market trends and customer preferences.
• Develop and analyze monthly performance reports, providing actionable insights to senior leadership to inform strategic decision-making.
• Craft compelling, on-brand product descriptions that effectively communicate key features and enhance the customer shopping experience.
• Collaborate with internal teams to conceptualize artwork and establish competitive pricing strategies, maintaining consistency and reinforcing brand identity across all merchandise.

Raleigh, North Carolina, United States

• Leveraged B2B market insights and behavioral data to identify, segment, and prioritize high-value accounts, ensuring tailored strategies for key prospects within targeted industries.
• Sourced and curated personalized gifts for high-priority accounts, collaborating with vendors to ensure timely delivery and alignment with campaign objectives.
• Coordinated multi-touch campaigns across email, social media, events, and direct mail, managing timelines and resources to ensure cohesive and timely account engagement.

Irwin, Pennsylvania, United States

• Developed content calendars to organize and schedule content for consistent and strategic delivery.
• Shared and promoted content on social media, email, and partnerships reaching a monthly audience of over 30,000 viewers.
• Led content projects from start to finish, ensuring alignment with brand messaging.
• Managed and updated content management systems (CMS) for efficient publishing and organization.

Raleigh, North Carolina, United States

• Spearheaded program enhancements aimed at optimizing overall engagement and driving sales within the merchandise portfolio.
• Elevated the custom merchandise program through the creation of comprehensive educational materials for associates, ensuring a higher level of product knowledge and customer service.
• Effectively communicated the brand personality throughout the organization, aligning cross-functional projects with the overarching brand initiatives.
• Strategically devised and orchestrated monthly global email marketing campaigns, overseeing end-to-end execution and maintaining an impressive average click-through rate (CTR) of approximately 6%.
• Maintained proactive and productive communication channels with suppliers and vendors, promptly addressing issues, skillfully negotiating terms, and efficiently resolving discrepancies.

Raleigh, Carolina Del Norte, Estados Unidos

• Managed merchandise store operations, including vendor communication, prioritization of requests, and oversight of creative projects.
• Processed special orders for executives, associates, events, and community initiatives.
• Collaborated with global marketing teams to meet regional and corporate branding requirements.
• Developed standardized processes and industry best practices for successful fulfillment of promotional requests.
• Orchestrated event program management and ensured smooth execution through effective communication coordination.

Irwin, Pennsylvania, United States

• Crafted compelling weekly email campaigns, reaching and engaging over 8,000 recipients with targeted, high-impact content.
• Led a successful brand modernization initiative, overseeing a comprehensive rebranding and the seamless launch of a new website that reinforced the updated brand identity.
• Orchestrated Facebook and Instagram advertising campaigns, optimizing for maximum engagement and conversion.
• Spearheaded SEO strategy development, significantly boosting online visibility and driving a measurable increase in organic traffic.

Greensboro, North Carolina, United States

• Planned, organized, and hosted monthly social events open to the entire student body at the University of North Carolina at Greensboro, fostering community engagement and participation.
• Oversaw collaboration in small teams of about ten members to develop and execute creative event concepts.
• Managed event logistics, including budgeting, venue selection, and scheduling, to ensure seamless execution and positive attendee experiences.

Master'S Degree, Marketing And Sales Management

Minor: Design Thinking

Bachelor Of Science In Business Administration, International Business, Marketing

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity

Diploma Of Education, International Business, Marketing

Exchange Student: Study Abroad

Master'S Degree, Marketing And Sales Management

Minor: Design Thinking