Design director with 17+ years experience in women’s apparel including bras, panties, shapewear, loungewear, sleepwear, activewear, and denim. Expert knowledge of fit and functional garments utilizing performance fabrications as well as innovative design and construction techniques utilizing bonding, cut and sew, and seamless. Adept at designing from concept through production stages across multiple categories simultaneously.Core Competencies:● Digital & Hand Sketching● Knit & Woven Fabric Knowledge● Fabric and Trim Development● Garment Construction● Trend Direction● Color Research & Oversight● Design Strategy & Merchandising● Team Management● Adobe SuiteAccomplishments:● Proven Track Record of designing and developing new categories and styles that deliver revenue results.● Lead design direction across all categories after Yummie Co-Founder Exit continuing to execute alignment with brand identity resulting in promotion to Design Director.● Yummie Brand Ambassador for on-air QVC sales 2017 - 2018.
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Design DirectorReal UnderwearNew York, Ny, Us
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FounderMadelyn Ulrich Health & Wellness Coaching May 2024 - PresentI'm an National Board of Health & Wellness Coaches & MindBodyGreen Certified Health Coach. I
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Design DirectorReal Underwear May 2023 - PresentUsIntimates, Shape wear, Sleepwear, and Performance wear, & Swimwear
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Design DirectorYummie Jul 2019 - Jul 2022New York, Us• Manage, mentor, and coach design team and technical teams leading design direction across all categories including intimates, shape wear, hosiery, active wear, lounge wear, and denim.• Partner with merchandising and PD in building line plans from design conception through final product stage to ensure alignment with brand vision and business targets• Integrate continuous development of current brand consumer with new customer business growth• Brand ambassador for any PR/Press needs• Present Inspiration boards, fabric selection, color palette, and silhouette ideas to VP of Design and Merchandising• Responsible for overseeing tech team and tech pack process including drawings, measurements, construction, design details specs, trims sheets and BOMs• Lead 2 – 3 fit sessions per week and update cross functional teams about any changes ensuring information flow is accurate throughout development -
Senior DesignerYummie Jul 2016 - Jul 2019New York, Us• Lead Design Direction for all categories after exit of Co-Founder Heather Thomson continuing to execute Yummie brand identity while managing design team• Partner with merchandising and PD in building line plans from design conception through final product stage to ensure alignment with brand vision and business targets• Oversee all color selection, lab dips, strike offs, fabric and development materials• Meet with and direct licensees seasonally to ensure product is consistent with brand identity• Partnered with marketing by attending product and lifestyle photo shoots to maintain design intent and product styling• Traveled internationally to manage development, production and to identify new market trends• Brand ambassador for on air QVC sales 2017-2018
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DesignerYummie Apr 2013 - Jul 2016New York, Us• Led design direction under Co-Founder for all categories• Headed launch of bras, lounge and leggings within 3-4 months of start date• Responsible for development and execution of all designs while managing a 3 person team• Partnered with all key departments including merchandising, product development, technical design, marketing, planning, and sales to ensure growth of business targets
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Associate DesignerVandale Industries Jun 2009 - Apr 2013New York, Us• Designed and managed private label intimates, shapewear, active wear, and sleep wear across multiple contemporary, junior, and missy brands from concept to production stages• Directed agents/factories managing production schedules, fabric/trim sourcing, and all color approval processes • Traveled to international markets such as Asia and Europe to assist in overseeing production processes, conduct meetings with potential vendors, and trend research• Obtained ownership of key accounts, creating buyer relationships resulting in business growth while also managing design work for private label line• Serve as main point of contact with sales team, working collaboratively to achieve target costs by leading price negotiations• Liaise with buyers for all accounts, managing relationships to ensure continued partnerships and business growth -
Assistant DesignerVandale Industries Jun 2007 - Jun 2009New York, Us• Designed private label intimates and sleep wear across multiple mass market brands• Created color and print concepts as well as managed fabric, trim sourcing, and color approvals• Worked with technical design prior to fit to obtain initial specs for costing and development purposes• Created organizational tools to monitor the development and production process from start to ship• Served as main point of contact with the sales seam, working collaboratively to achieve target costs
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Freelance Import Production AssistantAlice + Olivia Mar 2007 - Jun 2007New York, New York, Us• Assisted Import Manager with all production tracking using WinFashion and Excel• Commented and advised approvals on all fabrication, trims, and lab dips • Dyed garments and trims for showroom and buyer samples as needed• Generated spreadsheets tracking all lab dips, re-submits, approvals and production timelines• Communicated daily with overseas factories regarding sourcing, approvals, and fit. -
Design InternBetsey Johnson Dec 2006 - Mar 2007Us• Worked directly with Betsey Johnson and RTW design team in preparation for the Fall/Winter 2007 collection• Supervised in house dye room used for all color matching for F/W '07 show fabric and trims• Assisted in flat sketching and line development using both Adobe Photoshop and Illustrator• Compiled design/tech packs including fabric and trim, sketches, and layouts for embroidery • Fabric and Trim sourcing in the NY market, as well as overseas SKILLSFlat Sketching, Technical/Garment Construction Knowledge, Adobe Illustrator and Photoshop, Microsoft: Excel, Word, and Outlook
Madelyn Ulrich Education Details
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Marymount UniversityFashion Design
Frequently Asked Questions about Madelyn Ulrich
What company does Madelyn Ulrich work for?
Madelyn Ulrich works for Real Underwear
What is Madelyn Ulrich's role at the current company?
Madelyn Ulrich's current role is Design Director.
What schools did Madelyn Ulrich attend?
Madelyn Ulrich attended Marymount University.
Who are Madelyn Ulrich's colleagues?
Madelyn Ulrich's colleagues are Kaitherine Chang, Patricia Mclaurin, Mike Winters, David Rishty, Nazaree Jones, Michael Rishty.
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