Madelyn Stephens Email & Phone Number

Denver, Co, Us

Cleveland, Oh, Us

• Collaborate with sales, alliances, and delivery to engage our prospects and clients (past and current) to evangelize the power of the Workiva platform. • Lead sales cycles across financial reporting customers• Develop and execute Workiva focused marketing efforts• Lead optimization workshops for existing clients• Develop 1-3 year roadmaps within the office of the CFO• Partner with Workiva to build Clearsulting's reputation in the partner ecosystem

Ames, Iowa, Us

Defined the product roadmap and problem space for Workiva’s partner network..Facilitated discovery conversations with partners ranging from Big 4 to small technology firms.Collaborated with relevant product managers to prioritize partner needs on various product roadmaps. Engaged cross-functionally with numerous operational groups to review user challenges and whiteboard solutions to drive increased partner sales as a percent of total sales.Received approval from COO for 11 additional headcount to support an 18 month product roadmap.

Ames, Iowa, Us

In 2019, appointed by company leadership to represent the R&D organization during an effort to transition 3,000+ customers from a Flash platform to HTML5. All customers transitioned successfully.Implemented a new process in JIRA to capture product roadmap status and present to customers and internal customer facing teams.Launched a new spreadsheet product - the first to be released on Workiva’s new technology.. Defined product roadmaps alongside designer and lead engineer.Collaborated with user research to develop recurring surveys that would measure customer satisfaction. Over one year, CSAT increased from 4.7 to 7.2. Acquired buy-in from the CTO to pause feature development and switch focus to correct the application’s “linking” feature to increase reporting integrity and accuracy. Subsequently assigned to manage both the linking product and its backend infrastructure (skaar).Delivered Keynote Address for the company’s annual “Amplify” user conference in 2018 and 2019.

Ames, Iowa, Us

Led the education efforts, support process, and customer feedback channel for a new data collection (DC) productPrioritized customer feedback alongside the Senior Product Manager. Became a key stakeholder to the engineering team.Delivered custom demos to 400+ potential customers. Served as an informational resource to resolve support issues beyond the expertise of software support engineers. Managed the launch of Workiva’s enterprise risk management solution. Performed over 25 onsite implementations.

Ames, Iowa, Us

Served in a highly visible customer-facing role to stand as the primary point of contact and manage the entire customer lifecycle. Focus on identifying opportunities for growth within existing accounts by maximizing the customer’s ROI. Worked jointly with technical support, marketing, and sales to drive the adoption of the company’s solution by ensuring each customer was onboarded, trained, and supported.

Ames, Iowa, Us