Madelyn W. Email & Phone Number

Edinburgh, Scotland, United Kingdom

Managing accounts on the Social Operations team covering scheduling, posting and optimizing social media content across all platforms (e.g. Facebook, Instagram, Twitter, Tik Tok, YouTube, etc.) for high-profile, name brand U.S. entertainment clients. Responsible for building social strategy and content recommendations based on analytics and emerging trends.

In addition to completing MSc in Digital Sociology, employed part-time by the University of Edinburgh Information Services (ISG) as a Staff Journalist. Responsibilities include:• Establish and coordinate cross-functional collaboration across the University ISG staff of over 700 to create, edit and publish articles on project updates, milestones and general accomplishments.• Schedule and conduct stakeholder interviews for impact statements to incorporate into articles• Manage social media account of over 480 followers, curating content in a daily planner, to promote articles published and encourage cross-promotion with external stakeholders• Produce monthly analytic reports tracking record increases across impressions and engagements on Twitter platform since October 2020 • Develop communications plans and messaging for engaging internal and external stakeholder audiences aligned to technical project lifecycle and requirements.

Arlington, Va

Served as Special Assistant to the Assistant Director for Stakeholder Engagement operating in an advisory capacity to help stand up the new division and establish internal and external messaging to solidify singular voice, mission and value-add. Responsibilities include: • Contributed to division-wide strategy, planning and messaging for engaging CISA internal and external stakeholders across cybersecurity, infrastructure security and emergency communications • Drafted and presented internal communications and strategy reports to SED leadership to inform and provide recommendations and decision support to help articulate division philosophy, mission, operations and value. • Coordinated relationships across diverse stakeholder segments to include Federal, state, local, tribal, territorial (SLTT), presidential advisory council, critical infrastructure sector, industry, academic and non-profit partners and established first executive-level relationship management tracker to capture key action items.• Worked across teams from technical threat assessment to field risk advisors to manage division communications with a single, unified voice. • Translated CRM intelligence from over 1,800 engagements to inform SED Communications Plan to enable coordinated, strategically-aligned stakeholder engagement across the agency.

Washington D.C. Metro Area

Worked on the Stakeholder Relations and Outreach (SRO) team for Benefits.gov and provided strategic communications support for FEMA’s National Preparedness DirectorateResponsibilities include:• Managed stakeholder communications with citizens and users of the Benefits.gov website in addition to conducting social media outreach and targeted, paid social media communication campaigns utilizing analytics and defined metrics in successful feedback loops. • Experience working on an Agile team across DevOps, Analytics and Content units requiring work within technical feasibility and defined success criteria. • Developed content designed strategically for a range of audiences and delivery mechanisms such as communications strategies, talking points, white papers, policy memos, briefing memos, social media posts, newsletter articles, blog posts, email marketing, fact sheets, press releases and ghost-writing for executive communications (e.g. emails, speeches, awards). • Conducted stakeholder interviews and focus groups to identify tactics and supporting materials to streamline client communication, build outcome-based narratives, and helped grow her client’s profile among key stakeholders including Congress, SLTT governments and the general public.

London, United Kingdom

Interned for Parliament of the United Kingdom for MP Grant Shapps while he served as Minister of International Development and Minister of Foreign Affairs. Responsibilities included media monitoring, constituency casework, crisis & ministerial communication, and administrative tasks

King Street, Alexandria

Responsibilities included completing weekly writing assignments consisting of conducting in person and phone interviews with local leaders and citizens and submitting stories on deadline.

Bachelor Of Arts (B.A.), Frank Batten School Of Leadership And Public Policy

Activities and Societies: Phi Beta Kappa Honor Society, Cavalier Daily Newspaper, University Judiciary Committee, Dolley's Diplomacy.

Master Of Science - Ms, Digital Sociology

Associate Student, Parliament, Politics, And Public Policy

Education record

Participated in an intensive summer-long business program instructive in the fundamentals accounting, marketing, management, finance.

Education record

Activities and Societies: Editor in Chief of Yearbook, Volleyball, Leadership Honor Society, Quill and Scroll Honor Society, National.

Bachelor Of Arts - Ba, Batten School Of Leadership And Public Policy