Madelyn Boehnlein Email & Phone Number

• Served as lead graphic designer and brand manager for all print and digital materials under Reach Higher and Better Make Room brand identities
• Synthesized complex and timely higher education topics into clear, accessible infographics for Michelle Obama’s social media channels and audience of over 79 million followers
• Built out inaugural College Signing Day website to serve as digital resource hub for nation-wide event, generating local event registrations in 42 states, 4 U.S. territories, and 2 countries
• Initiated and maintained inventory of print material, from marketing displays to informational pieces, for in-person conferences and events
• Created the Reach Higher 10 year anniversary brand suite, including a custom logo and animations for use in all digital and print materials in 2024
• Provided art direction for on-site filming and motion graphics for Community College YouTube video series

• Managed brand presence and created day-to-day visual content for Reach Higher and Better Make Room social media channels for audience of over 286,000 followers

Washington D.C. Metro Area

• Built cross-platform social media strategy, increasing Instagram reach by 110% and followers by 74%
• Directed, created, and scheduled all content and copy for Twitter, Facebook, Instagram and LinkedIn
• Fundamentally reimagined brand identity with custom graphics, centering race and equity throughout
• Managed production of monthly newsletter, guiding teammates on copy, visuals, and final review

Charlottesville, Virginia Area

• Crafted first-of-their-kind, foundational visual assets for new brand, including persona illustrations and presentation design assets
• Drafted copy for newsletter, social media, and website content, aligning key messaging across platforms
• Spearheaded digital marketing plan for equity-focused fellowship program targeting D.C. educators
• Revamped fellowship webpage with youthful, sharp edge, while designing with a lens for inclusivity

Charlottesville, Virginia Area

• Co-founded and executed annual benefit concert, showcasing women-fronted bands and solo acts
• Oversaw all marketing and communications efforts, including sponsorship outreach and city-wide event promotion
• Attracted crowds of over 700 attendees, yielding $6,000 raised for Planned Parenthood
• Crafted complete brand identity using custom graphics and logos, from print material to merchandise

Charlottesville, Virginia Area

• Developed and implemented successful social media marketing campaign focused on event and brand promotion
• Drafted and published copy, designed promotional materials and engaged in city-wide promotional efforts

Charlottesville, Virginia Area

• Assisted students in learning and operating the complexities of Adobe Creative Suite software
• Led workshops demonstrating graphic design tutorials and guided students in the creation of their own content

Charlottesville, Virginia Area

• 10-week course on Social Entrepreneurship with hands-on community projects
• Planned and executed multiple philanthropic events for local women’s organizations, including a Minority Health Month Panel and a Women’s Art Showcase; gained recognition from local news network