Madelyne Paulk, M.M., M.S., Capm Email & Phone Number

London, GB

Greensboro, North Carolina, US

• Collaborated with sales to tailor communications for prospecting, managed post-sale owner interactions, and orchestrated account upgrades, resulting in a fleet expansion of over 20 new jets within three years.
• Directed a team in building a new website, landing pages, email campaigns, social media content, and SEO strategy to attract new leads, exceeding projected generated leads by 65% garnering over 18M in sales.
• Developed and implemented a streamlined lead flow process, effectively tracking new leads generated from campaigns and managing their progression within the Salesforce CRM program.
• Conducted comprehensive research to identify and target specific client personas for lead generation campaigns, resulting in more effective and targeted marketing efforts.
• Developed targeted email campaigns and optimized landing pages using our customer database to generate qualified leads and drive sales funnel activity.
• Skillfully negotiated and managed brand partnerships and contracts, expanding our reach, and leveraging strategic alliances to drive sales and business growth.

Greensboro, North Carolina, US

• Implemented sales collateral design system for creating, updating, and distribution of aircraft brochures, proposal presentations, and event swag providing timely, detailed, and effective materials for potential clients.
• Conducted comprehensive research to identify and target specific client personas for lead generation campaigns, resulting in more effective and targeted marketing efforts.
• Leveraged knowledge of the target clientele and their buying motivations to create engaging social media content, driving brand recognition and achieving consistent month-over-month growth of 3% across multiple.

Greensboro, North Carolina, US

• Managed 4 social media accounts and analyzing data to develop customer insights and increase reach.
• Utilized InDesign, Photoshop, and Lightroom to create brand designs for key sales tools and website relaunch.
• Developed a marketing strategy to increase brand awareness and drive website visits.
• Designed content for traditional and social media to maintain a consistent brand image through multiple channels.

Morristown, NJ, US

• Engaged patron relationships by identifying needs and providing specialized services to build clientele with a focus on customer experience.
• Collaborated with cross-functional teams to stimulate sales and achieve objectives by providing make-up consultations.
• Arranged visual merchandising displays to showcase the brand in preparation for events and product launches to attract new customers.

Neuilly Sur Seine, Ile De France, FR

• Created personal connections, establishing positive relationships through an exceptional customer experience.
• Drove store profitability through up-selling high-margin, value-added, and/or promotional items to customers.
• Tracked and accomplished assigned sales goals to reach store goals and objectives.
• Supported merchandising, organizing visual displays to showcase new product launches and seasonal campaigns.
• Demonstrated product usage by applying makeup for and with customers.
• Continuously built knowledge of products to properly advise customers on the best fit for them.

Greenville, SC, US

• Researched areas of opportunity for lead generation with the team and presented a solutions project to the Board of Directors, C-suite executives, and upper-level management teams.
• Planned and implemented training day for 20+ sales representatives, maintaining a $2,000 budget.
• Communicated effectively with all stakeholders, building collaborative and productive relationships.
• Assisted merchandising team by processing and tracking demo rentals through SAP.
• Completed market research to gather information, analyze and summarize data, and create reports and presentations.

Bolingbrook, IL, US

• Managed product placement to maximize sales.
• Advocated for customers' best interest by suggesting products that best match their needs.
• Advertised store sales to customers.

Charlotte, North Carolina, US

• Merchandised shoes to maintain department aesthetics.
• Attained daily sales goals of over $1000 per 8-hour shift by giving excellent customer service.
• Resolved customer conflicts by attending to customer needs and referring to the correct resources.

Master Of Management, Global Luxury

Master Of Science In Global Luxury And Management

Bachelor Of Science In Business Administration, Early Graduate, Marketing

Associate Of Arts (A.A) Magna Cum Laude