Madelyn Nelson Email & Phone Number

Columbus, Ohio

- Proactively pitch stories and coordinate media opportunities for the brewery- Write press releases and compile assets to pitch to Columbus-area media - Manage influencer relations for specific brewery campaigns- Draft communication plans for upcoming beer releases and partnerships- Write social media copy for three social media channels

Dallas, Texas, United States

- Developed and implemented communication plans for three activations and events - Used Cision, Sprinklr and Stripo to distribute press releases and analyze social media engagement- Led two Surprise and Delight activations at Dallas Love Field for Southwest Employees and Customers- Compiled, wrote and sent weekly PR newsletters to the Communications & Outreach Department- Managed the media inbox and connected team members with approximately media inquiries - Identified organic content to post on social media and wrote copy to fit four different channels

Columbus, Ohio, United States

- Identified and pitched media members for upcoming events and new releases- Connected with brewery partners to develop communication strategies for collaboration beers- Wrote press releases and compiled assets to present to the media in a concise manner- Developed copy for three social media channels and partnership posts

Columbus, Ohio, United States

- Compiled all written beat and TV clips around the Club and distributed daily- Created a weekly communications recap of earned media coverage- Communicated the following matchday events to the media: attendance confirmations, parking, check-in process, match updates, and the post-match press conference- Wrote press releases for various Club announcements- Tracked media coverage for the opening of Lower.com Field and OhioHealth Performance Center

Westerville, Ohio, United States

- Coordinated media opportunities (NBC4 & Good Day Columbus interviews)- Wrote news stories for the Otterbein website- Researched impactful students and alumni- Wrote alumni spotlight stories for Towers Magazine- Conducted interviews with students, faculty and alumni for news stories

Columbus, Ohio, United States

- Built media lists for Ren Public Relations and its clients- Determined target audiences for clients' products and brands- Wrote pitches and coordinate social media partnerships- Assisted in crafting language for articles, presentations, and podcast scripts- Conducted external outreach for future partnerships

- Gathered stories from people across the Appalachian region- Conducted phone interviews and researched people making a difference in Appalachia- Wrote and post weekly blogs- Co-managed social media content

Coshocton, Ohio

- Posted daily studio updates, videos, and important information on behalf of the studio- Gathered all photos, videos, and information- Communicated directly with parents- Assisted with online registration

Westerville, Ohio, United States

- Called alumni, parents, and friends of Otterbein University to build rapport, update demographic information and acquire gifts to the Otterbein Fund - Demonstrated strong and clear verbal communication skills- Organized and presented facts in a concise and persuasive manner- Handled personal information with confidentiality

Westerville, Ohio, United States

- Directed debate candidate's staff to the media room- Assisted with post-debate interviews- Ran errands around the set

Public Relations

Activities and Societies: Student Trustee on the Otterbein Board of Trustees, Public Relations Student Society of America, Student Alumni.

High School Diploma, 4.0