Madelyn Temkin Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

-Spearhead organic social media efforts @noom.

Brands include: ZitSticka, Boka, Iron Flask, Risa Cookware (co-founded by Eva Longoria)Led a team of organic social and influencer experts, developing scalable processes, strategies, and content initiatives across Heyday brands while simultaneously producing thousands of high-performing creative assets.-Implemented new social strategies across 8+ brands, resulting in 50% growth in organic impressions and over 100% growth in organic engagements while also contributing to substantial increases in net audience numbers and organic-attributed revenue. 📈-Built a program to repurpose top-performing organic social and influencer content for other channels, achieving over 50% more efficient CPCs compared to all other paid social content and saving hundreds of thousands of dollars in creative costs. -Led RFP processes and onboarding for social media management tooling, influencer management tooling, and a digital creative agency, saving thousands of dollars and dozens of hours per month compared to historical systems.-Established standardized legal processes for organic social giveaways, influencer contracts, and user-generated content (UGC) rights, resulting in a 2x increase in portfolio content output.-Spearheaded partnerships with over a dozen brands, driving thousands of email leads and social media engagements.-Stood up Heyday's first-ever organic social and influencer measurement program, onboarding a standardized UTM taxonomy to track down-funnel metrics across 7+ brands.-Managed the social launch strategy and execution for a new brand - organic social was the second-best traffic and revenue driver during the month of launch (the top performer being paid search).-Created integrated marketing briefs in partnership with brand managers, developing messaging frameworks for product go-to-markets and evergreen initiatives.-Built an influencer gifting program that drove posting rates 175% above bechmark.

New York, New York, Us

Led social and influencer programs for ZitSticka, a Heyday brand.

Chicago, Illinois, Us

Led social and influencer programs for Boka, a Heyday brand.

Seattle, Washington, Us

-Led the Paid Social Strategy, Listening, and Measurement function of the Social Marketing team, managing a full-time direct report, dotted line reports, digital marketing agencies, and vendors.-Established Zillow’s first upper funnel paid social program, driving a 200% increase in impressions and over 1300% more engagements on Zillow owned social content.-Led the strategic work to establish Zillow’s organic and paid presence on TikTok, presenting key insights to executives and helping garner tens of thousands of followers.-Created a content incubation pipeline, extending the lifecycle of organic social content by passing top performers to conversion-focused paid teams – almost always outperforming historical content.-Onboarded Zillow's first cross-functional social listening tool and developed a foundational listening strategy.-Forecasted and managed seven-figure media budgets.

Seattle, Washington, Us

-Managed Trulia’s daily content calendar across owned Twitter, Facebook, Instagram, Instagram Stories, LinkedIn, and Pinterest.-Briefed in new, strategic content to run across organic and paid social in partnership with Creative Services, Paid Social, and Mobile teams. -Developed and optimized content for other digital-first channels, including YouTube and the Google Display Network.-Sourced influencers for brand campaigns and managed their content creation process.

New York, Ny, Us

-Managed social content and assets for a diverse group of brands (government-affiliated, CPG).-Increased client's Instagram following by over 100% and steadily maintained an above-benchmark engagement rate.-Advised stakeholders on opportunistic social approach, including the use of influencers.-Developed and presented data-informed creative briefs. -Managed digital assets & provided strategic recommendations for paid media/paid social.-Listened to owned brands’ and competitors’ social communities for learnings and applied learnings to brand tactics and overarching brand strategy.-Advised internal and external stakeholders on social media performance. -Assisted in overseeing agile content process. -Created agile social assets (Instagram stories, Instagram posts, tweets, etc.) and wrote accompanying social copy.

Santa Monica, Ca, Us

-Managed organic and paid social campaigns across multiple social platforms (e.g., Facebook, Twitter, Instagram, Tumblr, Snapchat, etc.) as titles entered their home entertainment window.-Managed & moderated hundreds of social pages for cataloged franchises and titles.-Managed creative assets.-Researched and helped negotiate a variety of influencer deals across multiple social platforms - from signing the deal to providing edits to branded content.-Created websites for Home Entertainment campaigns through CMS and purchased vanity URLs.-Managed cross-promoting of internal and external content.-Created unique, trackable links for use in all digital campaigns.-Created insight decks from social backend data and presented to executive stakeholders.-Worked closely with PR to plan social activations at various events.-Sent out ad hoc social reports.-Assisted in retailer approvals for VOD spots.-Created POs using SAP.-General organization: filing (digitally), social post tracking, budget tracking, etc.

Santa Monica, Ca, Us

-Assistant to the President of Home Entertainment and the EVP of Strategic and Business Development, WWHMD.-Sent out weekly home entertainment reports to the group.-Compiled a monthly report for the Sales team.-Sent out features to industry leaders.-Was responsible for various administrative tasks - rolling calls, filing/general organization, etc.

Santa Monica, Ca, Us