Madelyn Westbrook Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

My role sees me coordinating, planning and managing projects across a range of brand campaigns, creative campaigns, website applications and digital marketing projects from the research phase all the way through to design and delivery.Some of my responsibilities in this role include: - Determining how best to represent a concept visually keeping on brief and managing the ideation- Developing the overall style of brand storytelling and activations across digital platforms- Engage key stakeholders to develop an artistic approach and style that meets commercial goals- Maintains visual brand alignment across digital channels by providing recommendations across brand creative

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

As one of the lead graphic designers in a small team, I have been really fortunate to work with a unique global cosmetics company who prioritises people and planet from supply chain to government petitioning. Whilst working at Lush my role has been to generate creative ideas for brand-aligned concepts to deliver across print and digital for all Australian and New Zealand campaigns, creating content for our local and global social media platforms, developing dynamic eDMs and digital marketing assets, localising global content for our AU/NZ market, artworking our product signage, POS materials and labels, creating press releases, managing supplier relationships, establishing and improving on processes within the design department and more. My role has also given me space to flex my copywriting skills by offering support when needed for web, social and EDM, internal comms and marketing materials.

Sydney, Australia

Uninspired by the lack of ethical and conscious graphic design around me, and driven by the desire to make sustainable work that was kind to humans and kinder to the planet, I started A Good Thing Studio. Choosing to work with likeminded companies that are actively doing their part to be ethics led and environmentally conscious, A Good Thing is a studio that recognises the responsibility we all have to the planet and the ability (no matter how small) we have to make a difference. The planet and its people have a lot of needs, A Good Thing believe that design for good is the answer.Together, let’s make a good thing.Being flexible to meet the needs of various types of clients has been my biggest learning from A Good Thing, not being afraid to branch out into different areas of knowledge that usually aren’t my usual go-to has been a challenge I took on with both hands. Whilst I normally prefer to work within print, a lot of my clients have needs within the digital realm and so these services were explored through them: Branding & Identity solutions, packaging, website development, project management, blog writing, digital ads, online campaign development, marketing strategy development, copywriting, photography, art direction, social media collateral, social media management, web and print asset development.Clients Include: Digitalpress (NSW), Hart Virtual Services (QLD), Cabinet of Wonder (NSW), Hair Aid (QLD), Visiting Virtual Experts (SINGAPORE).

Having been both a workplace and a client to me, Cabinet of Wonder was incredible opportunity for me to work hands on with clients from different sectors ranging from government, the arts, small businesses, festivals and more. The types of projects I was able to participate in (amongst acting as an accounts manager) Branding & Identity solutions, project management, website development, digital ads, printed collateral, campaign development, promotional material, copywriting, photography, art direction, social media collateral, web and print asset development.Clients Included: Bell Partners Accounting (NSW), Sydney’s West (NSW), Milestone Creative (NSW), Vivid Festival Sydney (NSW), Uncommon Cord (NSW), Poetry in Action (NSW), Legs on the Wall (NSW), Sydney Masonic Centre (NSW), Saxton Australia (NSW), Melbourne Convention Exhibition Centre (VIC), Cabinet of Wonder (NSW) and Dark Mofo (TAS).

Sydney, Australia

Sydney, Australia