Mary Devine

Mary Devine Email and Phone Number

Manager, Acquisitions Marketing @ AAA National
Sanford, FL, US
Mary Devine's Location
Sanford, Florida, United States, United States
Mary Devine's Contact Details
About Mary Devine

I’m currently seeking a senior-level role in content marketing or digital marketing within a medium to large consumer-facing company, where I can leverage my leadership skills, creativity, and strategic vision to make an impact, and I am open to relocating. I am eager to join a team that values innovation, collaboration, and driving success through effective marketing strategies. Let's connect and explore what I can do for your organization.A marketing professional with a rich background spanning print to digital, I bring over a decade of diverse experience in marketing strategy, content creation, and team leadership to the table. Throughout my career, I've navigated the evolving landscape of digital marketing, from crafting compelling content to orchestrating successful campaigns and managing multi-million-dollar budgets.With a track record of leading teams to surpass expectations and drive results, I thrive in environments where collaboration and innovation are key. My ability to effectively communicate and build relationships at all levels of an organization has earned me the trust of leadership to tackle complex challenges and deliver solutions that propel business growth.During my tenure at brands like Marriott Vacations Worldwide and AAA, I've spearheaded initiatives that have elevated brand awareness, engagement, and conversion rates. Whether overseeing projects of varying sizes, hosting multi-day events, or managing content and digital asset libraries, I consistently strive for excellence and drive toward measurable results.

Mary Devine's Current Company Details
AAA National

Aaa National

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Manager, Acquisitions Marketing
Sanford, FL, US
Employees:
3367
Mary Devine Work Experience Details
  • Aaa National
    Manager, Acquisitions Marketing
    Aaa National
    Sanford, Fl, Us
  • Aaa
    Manager, Acquisitions Marketing
    Aaa Sep 2024 - Present
    Us
  • Starterstudio
    Social Media Consultant
    Starterstudio Aug 2024 - Present
    Orlando, Florida, Us
  • Marriott Vacations Worldwide
    Director, Content & Asset Management
    Marriott Vacations Worldwide Sep 2021 - Dec 2023
    Orlando, Fl, Us
    Spearheaded the team that oversaw a multi-million dollar capital budget, orchestrated architectural and lifestyle photo/video shoots, and distributed brand assets throughout the organization. Managed relationships with technology vendors and agencies. Collaborated with the Director of Brand Content Strategy to develop a company-wide content strategy scheduled for implementation in 2024.• Directed projects with website, brand, PR, and marketing teams to implement new photos and video content across marketing channels, including the website, digital marketing campaigns, and digital displays at resorts.• Led the team that produced more than 40 architectural photo shoots and 20 lifestyle photo/video shoots over two years.• Led the team that processed, uploaded, and archived over 2,000 assets annually, encompassing images, videos, logos, templates, and style guides to the asset library and creative team server.• Redesigned the user interface of the company asset library in partnership with an external agency, resulting in improved search functionality and a more user-friendly experience. Continued collaboration with the agency led to the addition of new features that enhanced workflow for front-end users and system admins.• Directed server transition project, collaborating with the IT team to migrate the creative team from an outdated MAC server slated for decommissioning to the company data center. This move enhanced stability and provided a more robust environment for managing files and assets.
  • Women Leading Travel & Hospitality
    Member
    Women Leading Travel & Hospitality May 2022 - Nov 2023
    Philadelphia, Pennsylvania, Us
  • Aaa
    Director, Brand Services
    Aaa Jul 2019 - Sep 2021
    Us
    Promoted into a brand-new role to optimize the company's nationwide footprint and implement social media and SEO strategies, navigating challenges amid downsizing during the pandemic. Led a team that provided expertise and support to the national office and more than 25 AAA clubs. Spearheaded internal cross-functional collaborations with business lines, HR, PR, and legal departments. Customized training programs for C-suite staff following the introduction of new social media platforms. • Managed a budget exceeding $1.5 million with a team of four direct reports.• Achieved a 44% increase in engagement and a 24% boost in website traffic for Automotive-related content.• Maximized a $20,000 media budget, yielding a 60% combined increase in reach and engagement.• Renegotiated a vendor contract, achieving a cost reduction of over $30,000.• Launched the use of Facebook Live events to promote AAA’s expertise in the automotive and travel industries, reaching an audience of more than 27,000 viewers for the first three events. • Planned and hosted a two-day summit for over 100 AAA club associates, featuring speakers from Facebook, TikTok, and Pinterest.• In 2020, the AAA social media teams were recognized with a Khoros Kudos Award for creating data-informed content that met our members’ rapidly changing needs during the pandemic.
  • Aaa
    Social Media Manager
    Aaa Nov 2012 - Jul 2019
    Us
    Selected as the first person to occupy the role and established the department and operational framework from the ground up. Built out AAA National’s social media presence across five major platforms and managed relationships with vendors and agencies. Responsible for a six-figure marketing budget. Recruited talent across various business lines, fostering a high-performing team with an impressive 100% retention rate over six years, and supervised three direct reports.• Developed and directed four campaigns for AAA Diamonds and Inspector programs, resulting in an 844% increase in reach and an 8,600% increase in engagement from the previous year.• Developed marketing kit and social media content for the AAA mobile app, resulting in a 266% increase in reach from the previous year. • Oversaw a 25% increase in reach, impressions, and engagements for campaigns from 2017 to 2019.• Launched an employee ambassador program on LinkedIn, with a strategic emphasis on the executive team, which involved training, creating content weekly, and reporting.• Led the response team for the Safe Ride Home program, coordinating team prep, managing response protocols, and directing monitoring and responding throughout the year. • Developed comprehensive social media guidelines, policies, and an incident management plan, ensuring a secure and compliant online presence.
  • Aaa Northeast
    Senior Web Marketing Specialist
    Aaa Northeast Mar 2009 - Oct 2012
    Providence, Ri, Us
    Promoted from Marketing Specialist/Consultant role to lead web marketing program. Developed marketing strategies to execute and fulfill corporate objectives and goals. Cultivated targeted business verticals to drive growth in membership, insurance, travel, and auto services. Conceptualized, developed, launched, and managed advertising campaigns across digital and social media.• Constructed business function from ground to become prominent marketing capability. Led digital content designs, website enhancements, and email/social media campaigns.
  • First Hawaiian Bank
    Business Services Support Specialist
    First Hawaiian Bank Apr 2008 - Dec 2008
    Honolulu, Hawaii, Us
    Assisted in the processing of thousands of credit card chargebacks that resulted from the closure of Aloha Airlines; created daily reports of processed chargebacks re-presented to the airline for validation and balancing them to the suspense amount for the day; and processed credit card chargebacks and retrievals, including pulling reports, preparing response forms for merchants, and balancing.• Demonstrated commitment to organizational success and efficient operations, earning the opportunity to continue temporary position on a full-time basis.
  • Arnold & Porter
    Web Site Manager
    Arnold & Porter Mar 2006 - Dec 2007
    Washington, Dc, Us
    Oversaw comprehensive rebrand of the organization's website, including budget, vendor selection, content, and development. Collaborated with stakeholders and management, providing timely updates of the project's status. Interfaced with company departments to produce and evaluate website content.• Website redesign resulted in improved content and navigation.
  • Arnold & Porter
    Market Research Analyst
    Arnold & Porter Jan 2005 - Aug 2006
    Washington, Dc, Us
    Prepared and disseminated background reports and analysis for attorney meetings with current and prospective clients. Wrote, produced, and distributed biweekly competitive intelligence newsletter for attorneys. Compiled research and analysis for annual partner meetings. Created and updated intranet for client teams.

Mary Devine Skills

Email Marketing Online Marketing Social Media Marketing Social Media Marketing Web Analytics Marketing Strategy Facebook Market Research Marketing Communications Strategy Digital Marketing Leadership Google Analytics Newsletters Crm Lead Generation Sem Integrated Marketing Press Releases Email Management Web Project Management Content Strategy Microsoft Word Analytical Skills Web Design Web Content Management Online Research Internet Research Content Creation Facebook Marketing Competitive Analysis Microsoft Excel Powerpoint Windows 7 Inbound Marketing Radian6 Digital Strategy Reporting And Analysis Strategic Planning Data Analysis Online Advertising Content Marketing Digital Media Strategic Communications Microsoft Office Problem Solving Team Building Management Social Listening Social Media Advertising

Mary Devine Education Details

  • American University
    American University
    International Relations
  • Ohio Wesleyan University
    Ohio Wesleyan University
    Politics And Government And French

Frequently Asked Questions about Mary Devine

What company does Mary Devine work for?

Mary Devine works for Aaa National

What is Mary Devine's role at the current company?

Mary Devine's current role is Manager, Acquisitions Marketing.

What is Mary Devine's email address?

Mary Devine's email address is md****@****aaa.com

What is Mary Devine's direct phone number?

Mary Devine's direct phone number is +140744*****

What schools did Mary Devine attend?

Mary Devine attended American University, Ohio Wesleyan University.

What are some of Mary Devine's interests?

Mary Devine has interest in Children, Environment, Education, Animal Welfare, Arts And Culture.

What skills is Mary Devine known for?

Mary Devine has skills like Email Marketing, Online Marketing, Social Media Marketing, Social Media, Marketing, Web Analytics, Marketing Strategy, Facebook, Market Research, Marketing Communications, Strategy, Digital Marketing.

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