My study is to provide the company a strong strategy to take the products to different market. This research helps to ascertain the strength and weakness of product and services. This study will help out company to know the improvement which can be made to improve the present service. To understand the consumer preference and buying behaviors of Schwing product.• To assess the level of consumer satisfaction of Schwing products.• To understand the factors influencing consumer behavior• To identify the brand awareness, problems and level of satisfaction of the respondents in purchasing of various brands of Schwing products.• To give suitable suggestion to understand the consumer behavior for the betterment of their business.

This research is to know the product performance and consumer purchasing behavior of Britannia product, which is consumed by people of all ages. During this research I have gone to the field and interacted with people belonging to the Chennai After this has been research analyzed and came to know how people perceive these products based on different variables like price, quantity, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc.