Madhankumar N Email & Phone Number

Toronto, Ontario, Canada

Developing and executing automated email marketing campaigns in Marketo to engage leads and customers throughout their journey.Conducting experiments to test different variables such as subject lines, messaging, CTAs, and send times to optimize the performance of email and other marketing campaigns.Monitoring and analyzing the performance of marketing automation campaigns, tracking key metrics such as open rates, click-through rates, conversion rates, and ROI, and providing insights to optimize future campaigns.

Ontario, Canada

Managed end-to-end email marketing campaigns, including strategy creation, segmentation, creative direction, scheduling, testing, and analysis.Conducted A/B tests to optimize email campaigns and improve key metrics, such as open rates and click-through rates.Stayed up-to-date with industry trends and best practices, including GDPR compliance and email deliverability best practices.Managed and maintained email marketing lists, ensuring compliance with CAN-SPAM regulations and maximizing email deliverability.

Coimbatore Area, India

Worked on marketing automation platforms- based on client briefs or our recommendations. Campaigns include email blasts, lead generation and nurturing, automated event campaigns, lead scoring and lifecycle, data management, behavioural trigger programs and campaign analysisExecuted Multichannel Email Marketing Campaigns using different Marketing Automation tools such as Salesforce Journey Builder, Adobe Campaign, Oracle Eloqua, Marketo and Pardot.Upskilled Email automation features such as triggered emails, advanced lead nurturing, email best practices and multi-channel campaignsSkilled in Email responsive testing tools such as Litmus and Email on Acid.Implemented a clean-up plan based on Marketo's best practices. Updating programs, channels, folder structure and campaigns, as well as building advanced features such as attribution tracking and advanced lead scoring.Reviewed client marketing automation platforms and strategy – developed plans for clients to improve performance and utilize their platforms effectively.

Coimbatore Area, India

Coimbatore Area, India

Digital Marketing Pro, Digital Marketing

Master Of Business Administration (M.B.A.), Marketing

Bachelor'S Degree, Computer/Information Technology Administration And Management

High School, Computer Science