Madeline Hansen Email & Phone Number

New York, NY, US

NYC

• Mobile app beta testing and QA technical analysis and written direction for revisions
• Podcast script editing and directing audio recording sessions
• Training/onboarding content copy editing and slide deck design for enablement programs
• Assisting with video production projects, graphics and content editing review

NYC

• Managed national marketing & promotional campaigns for The WhiskyX event program. Included event promotion, ticket sales, ad budgets/spending, media placement, creative direction and production, performance tracking.
• Quality Assurance and Technical Writer for EventX mobile app for event check-in and lead generation. Drafted copy for app screens, provided QA feedback and delivered training materials for event vendors and staff..
• Creative Development across ad copywriting, competitive research, writing creative briefs, art direction, graphic design, ad sizing, print projects, video production, online media placements and optimization
• Analytics – Tracked paid media performance, media partners and Google Analytics platform reports
• Video Production – Assistant Producer for numerous branded video shoots on-location across US, including Bird Dog Whiskey and BBQ series. Coordinated location bookings, product placements, venue contacts, scheduling.
• On-site Event Management – Event activation team leader, both at large national events with fifty spirits brand exhibitors and stage concerts, as well as local on-premises tasting events

NYC

- Management of event technology platform for national events program that enabled attendee profile data capture, on-site ticket redemption, guest registration, QR code-based brand-specific lead generation, booth iPads with consumer wristband scanning for opt-in brand marketing contact. - iOS Device Management at Events – Configured and maintained 75+.

Bronx

- Manage department responsible for receiving, sorting and verifying all post-production items - Developed new department function focused on efficiencies and service excellence- Supervised daily analytic reporting to all internal departments- Monitored feedback emails closely; solved problems internally; reported on performance- Re-structured staffing.

Greater San Diego Area

• Lead and assist line cook team through service
• Execute high-end breakfast and lunch services of 250+ guest covers
• Prepare and cook food according to recipes, quality and presentation standards, and preparation checklists
• Maintain a professional standard of appearance and cleanliness