A boy from a small village who dreamt big. Really BIG. Left with a dream that his own people couldn't have fathomed. He dreamt of becoming an art director, but destiny had something even bigger in store for him. Having battled many struggles head-on, his desire was as strong as a mountain, unshaken. A boy from a village in an alien world with no knowledge of language or culture of the capital of the country, worked towards his dreams with his rock hard will and motivation to the desired future, far opposite of what his life till then was.Starting off his career as an assistant, he worked his way up to becoming a superstar in the realm of advertising photography when he did his first big break winning The Best Colour Campaign of the year and continued to keep his streak. This man with his charms and charisma has been offered movies and modelling opportunities but his focus kept strong towards his goals. Working with all the big brands and superstars, he kept pushing his limits through the roof. Stepping forth in time, he's a celebrity photographer, talk show host, and Founder & CEO at Sugar Swap.Madhukar Soma having been through such highs and lows, has come to understand the importance of motivating and getting motivated through his own experience and started MadCoffee with Madhukar Soma in the hopes of giving back to the society providing the youth with the go-getter motivation that our today demands by sharing stories of struggle, hard work, and success such as his own as well as of all the high brass he comes across from all walks of life. He continues to work his way up with even bigger plans for the future making a difference.In spite of winning Best International Photographer 1999-2000 at Cannes Advertising Festival, New York festival 2002-03 and many more Indian accolades like the Best Indian Photographer 2005-2009 by CAG, He believes that his reputation is only as good as his last work.With a goal to find a simple solution to help one gets clean healthy food, along with his wife, Swapna Madhuker, he co-founded Sugar Swap, in early 2020. After spending over a year purely on R&D, they launched Sugar Swap with a bang, and became an instant people's favourite!"Whatever your lifestyle may be, Sugar Swap can easily be a part of it. We believe in healthy living, including a balanced diet and an active lifestyle. Whether you are new to the Vegan, Gluten-free & Keto diet or not, we are here to help you reach your goals!"Sugar Swap aims to be a part of that revolution towards a healthier you at every stage of your journey!