• Handled company's entire digital marketing efforts (SEO, SEM, SMM and e-mail marketing). • Primary focus was on SEO and SEM.• Achieved most of the keywords ranking on the first page.• Achieved 145% increase in traffic and 65% increment in leads through SEO.• Achieved 136% increase in organic search.• Increased average time spend on the site by 31%.• Performed various A/B testing of landing page and optimized website speed.

•Product Analysis: Understanding the Product, market & targeted users, hence developing the strategies.•Keyword Analysis: Researching the best keywords using Google keywords tool, Google trends, Google tracker etc. on 3 major factors relevancy, competence, popularity.•On-page Optimization: Optimizing the title & meta tags(description, keywords, etc), page headings, page content with respect to the keywords, image optimization, Hyperlink optimization, xml sitemap generation &… Show more •Product Analysis: Understanding the Product, market & targeted users, hence developing the strategies.•Keyword Analysis: Researching the best keywords using Google keywords tool, Google trends, Google tracker etc. on 3 major factors relevancy, competence, popularity.•On-page Optimization: Optimizing the title & meta tags(description, keywords, etc), page headings, page content with respect to the keywords, image optimization, Hyperlink optimization, xml sitemap generation & submission, Creating robots.txt & .htaccess files.•Web Master Tool: Submitting the website into the different search engines ( Google, bing, Yahoo), Monitoring Site indexing, crawling, Crawl errors, index status etc. •Off-page Optimization: Profile linking, Social Bookmarking, Forum posting, Classifieds posting, Product reviews, Image sharing, Blogging, directory submission.•Web Analytics: Creating & integrating Analytics code in the website. Generation & analysis of traffic report using Google analytics tool to understand the effectiveness of the keywords being used & to measure the usefulness of the on & off page optimization. •Google Adwords: Online Advertising Show less