If you want to create an extraordinary life, first you must know what personal success looks like for you – and what you must do to make your vision a reality. Asia’s Top 100 Marketing & Communication professional. I am a self-starter who's driven by high energy levels, a result-oriented professional with over 12+ years of experience in building D2C brands in India. My Journey begins as a core member to start Estee Lauder (Forest Essential) E-commerce. Then from which I transitioned to WOW Skin Science as a core Member to build one of India's leading D2C personal care brands. Where I helped to scale the business up to 500Cr+ in 3 years. Led the launch of 100+ SKUs in a span of 2 years. Key contributor in growth and expansion of product portfolio of the brand.And now leading E-commerce for Lenskart (Vincent Chase, Lenskart BLU, Lenskart Air, and Hooper) and John Jacobs. Responsible for spearheading the brand's growth on various e-commerce platforms in India to maximise brand visibility and sales. Responsible for expansion in the International market including UAE, Singapore, France, Germany, Ireland, Italy, Spain, China, Japan, and Australia and hopefully more :-)
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Vice President EcommerceLenskart.ComDelhi, India -
Business HeadAqualens Aug 2023 - PresentGurgaon, Haryana, In -
Vice President EcommerceLenskart.Com Feb 2022 - PresentGurgaon, In -
Vp Of MarketingWow Skin Science Jul 2021 - Jan 2022Bangalore, Karnataka, In -
Head Of MarketingWow Skin Science Dec 2020 - Jun 2021Bangalore, Karnataka, In -
Senior Business Development ManagerWow Skin Science Aug 2019 - Dec 2020Bangalore, Karnataka, In -
Ecommerce ManagerForest Essentials Feb 2017 - Jul 2019Delhi Ncr, Delhi, InResponsible for expanding B2B business and managing Key accounts for the brand like Amazon, Jabong, Nykaa, Myntra, Flipkart, My EnvyBox, Pretr.Involved in regular retail panning and forecasting of the businessMeeting monthly targets and margin % for the brand.Maintaining sufficient inventory cover with all channel partners and EBO's .Weekly analysis of sales and replenishment.Leading sales team across Pan India, in various formats.Develop and execute promotional events for improving sales.Active participation in various online promotional activities.Ability to execute all SCM related functions, supported with 2.5 yrs of experience in OperationsBeen a part of Top management strategic planning and implementation processes.Manage Customer grevieanuce Complaints.Building and expanding loyalty programme.All complaints to be resolved within 24 hours.Maintain at least 98% Service Level Agreement (SLA)Coordinate with internal stake holders for query resolution. Monthly MIS.Coordinating with external agencies for order management and dispatch schedules on a daily basis.Skills includes, Retail planning, Channel Sales, Supply chain, Warehousing operations, Strategic processes, team building and MISSpecialties: E-commerce,Channel sales, Supply chain, Operations, Team building, Planning, Implementation -
Head Of Business DevelopmentCobrapost: Breaking News Headlines Feb 2016 - Mar 2017Noida, Utter Pradesh, InProfile : ('B2B Strategy', Alliances - 'New Market Launches' and 'New Product Launches.)Company Profile : India's leading online entertainment network, AGP. known for pioneering web content and branded content in India.i. Conceptualization for in-film placements/co-branded associations.ii. Approaching brands for such movie integration.iii. Making detailed proposals & presentation and presenting them to brands.iv. Write content, Developing concept, storyboard for co-branded video/print creative around such associations v. Estimating, negotiating and agreeing budgets and timescales with clients and managers.vi. Revenue generation through new account developmentvii. Enhance organizational effectiveness through setting up appropriate marketing strategies.viii. Writing up concise, value-based sales proposals.ix. Checking legal paperwork, NOC’s, MOU’s etcx. Co-ordination with digital team to develop interesting campaigns for the association on digital and social media platformsxi. Co-ordination with media planning and buying team to develop TV/Print plans as per client’s brief etc. -
Growth Hacker, MarketingPostergully Feb 2015 - Feb 2016Company Profile : Online platform for artists & designers to create, showcase & sell their work. I. Planning and Managing BTL/ATL advertising II. Corporate Tie Ups' and 'Strategic Alliances III. Create & strategize viral content for Social Media Channels IV. Organising and Delivering talks in colleges for ambassador reach and programme V. Allocating a budget for offline activities VI. Organising Promotional campaigns and Media campaigns with PR agency VII. Artist AcqusitionVIII. Vendor Management -
Alliances ManagerFreecultr Aug 2013 - Jul 2015New Delhi, New Delhi, InI. Corporate Tie Ups' and 'Strategic Alliances II. Organising and Delivering talks in colleges for ambassador reach and programmeIII. Sponsorship Management IV. Categorization and Curation of Data. V. Allocating a budget for offline activities VI. Customer Retention VII. Prospecting for new business by contacting potential partners; discovering and exploring opportunities.VIII. On boarding and servicing key partners by coordinating requirements and negotiating contracts. Some names include Bira 91, Beer Cafe, RVCJ.IX. Providing marketing and design support to key partners to maximize their branding and sales through online channels, by coordinating with Marketing and Public Relations teams, to ensure maximum impact. X. Participating in key industry events to network, build relations with prospective partners to strengthen and grow the 25000 + designer community further.XI. Developing and implementing community promotion and engagement strategies, planning pitches, to keep the growing designer community engaged.XII. Preparing marketing collateral such as company presentations; copy writing for internal and external use through print and online channels. -
Process TrainerIenergizer Apr 2012 - Jul 20131. Process Trainer2. Recruitment3. Quality Procurement -
Quality AnalystJust Dial Limited Sep 2010 - Mar 2012Mumbai, Maharashtra, In1. Customer Delight 2. Inbound Outbound Training3. Communication Quality4. Customer Retention
Madhur Acharya Education Details
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Delhi UniversityGeneral -
Delhi UniversityGeneral -
Amity UniversityAnd Related Support Services
Frequently Asked Questions about Madhur Acharya
What company does Madhur Acharya work for?
Madhur Acharya works for Lenskart.com
What is Madhur Acharya's role at the current company?
Madhur Acharya's current role is Vice President Ecommerce.
What schools did Madhur Acharya attend?
Madhur Acharya attended Delhi University, Delhi University, Amity University.
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