Madhuresh Srivastava Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

Charlotte, Nc, Us

 Planned and Executed Segmentation and Path-to-Purchase studies for 4 key brands that led to re-positioning of 2 brands and reattribution of marketing mix for all 4 brands that led to savings of 1.2 million. Managed and Transitioned the CX program (NPS) to Salesforce, improving the response rates by 50% and leveraging the program to develop referral program for a brand (Take 5) Developed a Megatrends framework to monitor key trends and tripwires that impact the automobile aftermarket industry. Framework used to identify upcoming opportunities and threats by regions and invest in locations accordingly.  Set-up and used consumer mystery shopping program for 3 brands that was used for process compliance, improvement, and certification of stores. Based on key insights, average compliance scores improved by 7 points and one of the brands (Meineke) was ranked #1 for Customer Service for Auto Repair by Newsweek  Used synthesized data from multiple ad-hoc and yearly studies (Trackers, Satisfaction, FGDs, Mystery) to redesign the shop experience for 2 brands leading to 6% and 2% increase in total visits Introduced new and innovative modes of sharing insights down to the last level of the value chain including videos, postcards, training sessions. The compliance rate with segment-based process around 70% across brands.

El Segundo, California, Us

 Reviewed/analyzed feature preference data for toys in the infant category to help determine product pricing for a new product. The product launched at the researched price on the company website.  Suggested and implemented the use of the Kano model for understanding customer feature preferences across for infant category walkers which helped eliminate 2 features saving 1% cost per walker Helped streamline social media campaign spending by measuring the impact (lift) on brand-related activities and actions Assumed responsibility for multiple projects simultaneously including packaging and ad tests; improved an existing model for determining feature preferences, and made it more accurately correlate to prices.

Mumbai, Maharashtra, In

 Setup a Consumer Insights function within the Product Marketing department, planning and managing all research activities. Successfully streamlined projects, shared findings, built collaborations leading to a reduction in research costs by 25%  Managed/trained resources to use syndicated data and insights for the Service and the Sales departments. Oversaw the Marketing Intelligence function for mid-level segment cars in the Indian car market developing case-based strategy based on competitive pricing, campaigns.  Built consumer feature value models to help price variants. Model helped add features in variants that were valued higher by customers at no extra cost which helped improve sales of top-level variant by 4% Conducted and used segmentation study data to design specific promotional campaigns for Females Entrepreneurs, Recently-Placed students, and Empty Nesters, leading to a 10% YOY sales increase in the three combined segments.

New York, Ny, Us

 Serviced 7 key clients for Nielsen including Honda, Nokia, Dish, B&L, Yum Brands, JD Power generating business worth INR 80 million  Implemented company’s proprietary tool DeltaQual for mapping consumer journeys for around 26 brands helping identify key touchpoints for 4 categories Used Social Media for Ethnography for Nokia which became a benchmark study; invited to write/present a paper at the Market Research Society of India (MRSI). Facilitated 250+ FGDs, 600 IDIs, and 50 ethnography sessions. Received the Platinum award for client satisfaction for JD Power.

Mastars Of Analytics, Nlp

Mba, Marketing And Consulting