Responsible for planning, organizing and directing the Company's business development activities and strategies that promote the growth of the organization by attracting new business relationships (e.g. customer base, Payroll Deductions, and Direct Deposit) and expansion of existing business relationships. Job Functions include: Plans and directs the communication of information designed to keep customer groups, and potential customer groups informed of organization products and services. Arranges for and conducts public contact initiatives designed to identify new customer prospects. Then follows up with staff making direct contact and sales presentation. Represents organization during community projects and at public, social, and business gatherings. This avenue is used to make any new contacts for new business, and to visit with current business contacts in a social atmosphere.

Business analysts typically as the lead role taking below responsibilites:Assisting with the business casePlanning and monitoringEliciting requirementsRequirements organizationTranslating and simplifying requirementsRequirements management and communicationRequirements analysis