•Serve as Salesforce Marketing Cloud admin and as super-user for digital marketing tools in the stack, leading enablement and driving adoption across teams.•Collaborate with Marketing Operations team members, stakeholders, and developers to create optimized business processes.•Develop and implement best practices for data collection, integrity, governance, privacy, and security following industry standards and regulations.•Proficiency in marketing technology solutions such as CRM (Salesforce), marketing automation (Salesforce Marketing Cloud), forms (Form Assembly) and technical skills in SQL, Ampscript, HTML, CSS.•Experience with marketing attribution and campaign performance analytics. Proven ability to gather, monitor, and analyze large amounts of information and synthesize into concise and meaningful actionable reports and recommendations.•Familiarity with agile methodologies and organized individual and multi-tasking in a fast-paced demanding environment. •Ability to prioritize and manage multiple priorities, projects with great efficiency and attention to detail.•Ability to adapt to changing/emerging business priorities.

•Data mapping analysis to determine how records enter Marketing Cloud from sales cloud and feed into automations, journeys, and deployment segments.•Built custom solution using Amp script to provide dynamic date/time off set in the email templates to deliver the content in the respective time zones.•Complex onboarding journey builds to engage the subscribers by using journey functions and tracking with Einstein Optimization.•Built Rest API to transfer data from third party source to Marketing cloud and further utilize the data in delivering the emails through journeys.•User feed creations for Interaction studio to track on the real time behavior of the consumer so that marketing cloud can deliver the best experience such as relevant promotions, discounts, or other content. •Create and maintain email reporting dashboards, conduct A/B testing and provide test results to the Marketing team to drive segmentation, delivery, and content decisions to measure the data quality. •Reporting on email campaigns and cross-departmental collaboration on new initiatives. •Work with internal teams to set up campaign dashboards in Datorama to visualize key campaign metrics and performance.•Manage data deliveries from Agencies and Ad Operations teams, to set up automated monitoring and alerting systems. •Review and maintain business logic applied on top of data from native sources such as Google Ad words, Facebook, Twitter.•Developed, improved, maintained, and documented technical processes and marketing automation procedures to ensure consistency and knowledge sharing.•Created reports and dashboards within Marketing Cloud and Salesforce to analyze marketing initiatives and contact engagement, facilitating data-driven decision-making.•Capably worked independently with limited supervision, showing a self-directed and responsible approach.•Functioned as a creative team player with strong interpersonal skills, contributing to a collaborative work environment