Madhuri Goel Email & Phone Number

Redwood City, California, United States

Implementing Digital Product Strategy, Setting up Product team and Innovating new products for Acquisition, Activation, Engagement and Retention of the users!

Delhi Area, India

“VedKund is an Astrology web portal launched in 2016. It is developed in Drupal 7 and Bootstrap.Generating Revenue since the First month of Launching paid plans.”Key Responsibilities –• Market Research, Idea Conceptualization, Product Road Map and Implementation Strategy.• End-to-end Website Development and implementation of Google Analytics, AD Blocks etc.• Designing of Banners and Images for the Website and Marketing posts. • Planning and Implementation of SEO, Social Media Marketing Activities, Campaigns and Events.• Content Planning and Development.• Resource Management and Optimization.• New Business Development and Client Relationship Management.

Delhi Area, India

- Innovating and Managing B2C, B2B and Internal - Web and App Products - in the Education domain.- Managing the cross-functional teams - Content, Design, Tech, QA, Marketing, Operations and Sales Team.- Leading the ideation, wire-framing, designing, development and launch of new product initiatives.

Noida Area, India

“Digit is the largest online personal technology community in India. The "Digit" community (Magazine + Website) comprises around 800,000 technology enthusiasts across the country.”Key Responsibilities –• Ownership of Products – Digit.in(website) in 13 regional languages, e-Magazine App, Digit Print Magazine, Devworx – Website dedicated to Developer’s community• Research-Analysis, Idea Conceptualization, Product Road Map and Implementation Strategy• Coordinating and Managing cross functional teams for launch and execution of projects• Designing PRDs and Preparing creative Pre-Sales presentations• Maintaining and Increasing Website Traffic – by researching & implementing web tools (Eg RSS feed auto-posting on Social Media) and doing analysis (Google Analytics, Facebook Insights)• E-Magazine app – Managing complete Product Life Cycle• Print Magazine – Complete Cost-Revenue analysis, PLC Management• Brand Management, Digital Campaign Management for Clients like OPPO, Motorola, INTEL• Supervising and Managing Editorial, Print, Customer Care, Designing teams (approx 20 people)

New Delhi Area, India

“Careers360is a fast-paced growing startup in Education Domain, with Alexa Rank in India ~150.”Key Responsibilities –• Management and Ownership of the entire Product Life Cycle.• New Product Development and enhancement of existing products.• Defining Product Strategy and Roadmap, wire-framing, documenting (PRDs), presentations.• Coordinating with cross-functional teams - Data, Design, Tech, QA, SEO, Editorial, Sales, Marketing- to collate requirements, implement road-map and continuously improve the product offering. • Planning and execution of releases within deadline and Product testing after every release cycle.• Training session to the interns and freshly hired employees.• Brainstorming and organizing contests to keep the teams motivated.Projects and Key Deliveries –Data and Tools Eco-System• PrepMeter Project (90+ tools) – Ownership of complete Product Life Cycle.• College Predictor Project (110+ tools) – Complete ownership of the only paid in-house product.• Data Robustness and Search Improvement Project across website.Portal Engagement and Website Features Enhancement• Managed cross-functional teams of 20 members.Result: 67% increase in engagement on forums.• Highest registration conversion rate for tools in 2014:Management- 28.57 (Sept); Engineering- 25 (Oct); Competition- 36.36 (Nov).• 140,000 traffic on B-School on the CAT result day.• College Review functionality enhancement project.MyCareers360- The Educational Marketplace• Management of the newly launched product Edufy, the e-Marketplace of educational products.• Vendor Management, e-Commerce Operations Management and Product enhancement.

New Delhi Area, India

Projects and Key Deliveries –> Election Project in HP and Gujarat - Supervision of the executives during the Exit polls. - Responsible for overseeing any discrepancy between the information of our company and that of Election Commission’s in real time and then resolving it.> Quality Control project for an Automobile Manufacturing company> Mystery Audit project for an Indian Insurance company.> Concept Checking of Index funding by conducting surveys for an Indian Insurance company> Car Clinics Project Assisted a team of researchers in conducting a survey on Customer Preferences, for a Japanese car company wanting to launch a new Segment-B car in India. - Screening and interviewing of the respondents. - Competition Analysis through Customer's viewpoint. - Selecting the potential respondents for Focus Group Interviews

Master Of Business Administration (M.B.A.), Marketing And It Management

Activities and Societies: Kartavya Club, E-Cell, Sports Club President of 'Kartavya' Club Student- Head of E-Cell Content-Writer.

Bachelor Of Technology (B.Tech.), Information Technology

Activities and Societies: Web Development Club, PARADIGM- The fest organization BTech in Information Technology

Education record

Activities and Societies: Arts Club, Debate Club, Quiz Club, Recitation Club, Basket-Ball Team