Madhuri Bhaskar Email & Phone Number

India

- Developing the brand to obtain better brand recognition and financial growth.- Territory management, lead generation, pricing, inventory creation, sales collateral, KPIs etc.- Formulating strategy, improving performance, procuring material, resources, securing compliance and meeting ambitious business goals.

Chennai Hyderabad

• Successfully launched 3 retails stores in India and operating them.• Engaged in finding location, construction, procuring product and equipment procurement, obtaining licenses to operate, legal compliance, hiring staff, setting up the model for operation.• Involved in marketing activities to retain customers, did competitive analysis to differentiate the business model and improve sales, engaged in staff performance and motivation, ensured we cut cost and maximize profits.• Steadily improved growth of sales in all outlets by annual profit of 20-40%• Handled about 45 people staff across various stores in different stores.

Parsippany New Jersey

• Responsible for product development and project implementation that fills the end user needs and business goals for meeting the needs of Wireless Industry engineers and Operations. Assumed the role of Product Manager and maintained responsibility for the development, concept, focus, feature set, coordination and quality of Wireless Standards. Managed the functional spec writing, usability testing, HTML mock-up designs, production and launch of new features sets. • Provided management competitive analysis and research on competitors and various product lines.• Assisted management in streamlining our processes, strategizing the road map and next evolution of our products.• Researched potential partners and competitors in developing competitive documentation to define further development and enhancements for our products.• Managed over 7 projects in parallel and delivered efficient products for Wireless Engineers, Site Build teams and operations.• Worked with over 6 different vendors on Off shore and On shore model on various projects from finalizing SOW with legal departments, sizing the projects and teams required to work on projects, overseeing technical development team, business development team, Testing, Training and documentation and implementation teams on projects in conjunction with Directors and senior Executives.• Managed the definition and production of site-wide design standards, ensuring that they are executed consistently across US market. Worked with the technology team to help manage the transition from designs into functioning products from development, testing, and launch within defined time frame and budget. • Created business requirements, screen concepts and use cases. Also defined requirements for creating new and modifying existing support applications for the operations, engineering, site development, support and billing.• Trained engineering and operation staff on site features and benefits, which lead to enhanced customer service.

Parsippany New Jersey

• Project: SharePoint Portal 2003 Description: Created web parts, subareas, web bots, and RSS news feeds into SharePoint Portal. I developed web parts using .NET, ASP, ColdFusion and Front Page 2003. I was also involved in customization of site definitions, personalization using SharePoint Object Model and customizing the cascading style sheets. I also configured and managed the administrative tools of SharePoint Portal 2003.• Project: Telco Tracker Description: Debugged and enhanced a VB application for tracking T1 orders for Telco side as well as Trunk side. Redesigned their security system and developed a stable application for users across North East markets. I also converted their stand-alone VB project to web version of Telco Tracker. Responsibilities involved, intense requirement gathering from users and Directors, converting the entire application to ASP 3.0. Enhanced the project with features like Audit Trail and automation. Created and scheduled store procedures as well as created many packages, importing data from Oracle to SQL Server 2000.• Project: Crystal Enterprise & Business Object Crystal Enterprise xi Description: Reporting department consisted of many reports developed in crystal enterprise 11.5, 10. Responsibility involved gathering requirements, creating reports, migrating reports from Crystal Enterprise 11.5 to Business Objects. I also assisted in creating universes, hierarchies, measure objects and list of values using Business view Manager.Environment: .NET 3.4, SharePoint Portal 2003, Microsoft Visual Studio 2003, Dream Weaver MX 2004, Cold Fusion, Crystal Enterprise 10,11.5, Sql Server 2008, 2000, Oracle 11, 9, Business Objects Enterprise xi, Windows NT, XP.

Hopewell New Jersey

Description: Developed Crystal reports for Retirement Wealth Management, which built reports for the clients by a Financial Advisor. The reports gave a general idea of portfolio management, and in depth idea of management of funds to track and forecast the funds. The xml data was provided, which was then deserialized, applied business function in C#. The final reports developed were then turned into a PDF file and given to the client.Contribution: Involved in creating various challenging reports using crystal reports. We followed specifications and mockups to build the final report structure. Thorough analysis of report was done and database tables were built to fit the needs of the report. Datasets built were given business logic using C# and populated with xml data provided for the scenario.• Used parameters, ran run time totals, Extensive calculations, and functions to build reports• Dynamic report structures and images were populated and hidden based on the criteria.• Developed reports using sub-reports, Drill-Down and Cross Tab. • Published the reports by converting them to PDF format.Environment: Microsoft Visual Studio. Net using C#, XML, Crystal Enterprise 10, Windows NT.

Piscataway New Jersey

• Worked on enhancements for financial tool called the TFM developed using VBA with Access Backend.• Turned their reporting queries to dynamic SQL queries.• Export data for Excel download and build pivot tables• Perform backups on weekly hours input• Develop forms; grant permissions so users can only edit their products.• Build locks in the applications to modify months of budgets and not actuals• Merge data from various tables, format the report and manipulate the data to calculate the Margin %, variance and delta.• Create an automated .bat file to install the updated version of Access on any drive.• Provide facility to archive data and run reports to merge information from current reports and archived data.• Developed another intranet financial software system called the Telcordia Finance Management Estimator for the Software Systems Finance using J2EE Architecture on Apache Tomcat Server.• Worked on modules to upload documents, exporting from database to excel using Java Native Interface, Connection Pooling, developed Financial reports and several other enhancements.• Also wrote several client side scripts in Java Script to debug the front end.Environment: J2EE architecture using Servlets, JSP, struts on Tomcat server. Backed end using Microsoft Access, HTML, Java Script, Visual Basic Application.

Rutherford New Jersey

• Designed screens to view the attorney information with different selectable criteria based on different access privileges using VB.NET, HTML, DHTML, JavaScript.• Designed tables using SQL Server.• Created stored procedures to view, add and update data to the database.• Technical documentation and tested using alpha – beta testing procedures.Environment: Microsoft .NET Framework, SQL Server 2000, IE6, HTML, DHTML, Visual Source Safe, Windows xp.

Masters, Master In Computer Science

Bs, Computer Science, Applied Mathematics