Lead 360 degree digital efforts for Fan, Lighting & SHA category. Lead MARCOM collaborations for International Brands alongwith Amazon

Spearheaded the development, management & optimization of all owned media initiatives, driving 90% of lead-gen via SEO.Introduced and managed 100% SOV via all-year-round SEM, along with app download campaignLead the effort on the CJ best practices & introducing tech-effective functionalities on my Fortis AppSetting up the entire ORM piece via listening tools in vernacular & international languages and setting up the internal TAT process for effective complaint closures

Headed the development and optimization of MMDS India website (http://www.microsoft.com/en-in/mobile/)Spearheaded the marketing and merchandising efforts on MMDS branded e-store(shopnokia.in) and MSFT StoreManaged successful campaigns for Lumia devices and Asha devices by reaching out effectively to the target group Devised sustenance campaigns within digital properties to drive preference of Lumia devicesManaging the CRM initiatives to reach effectively to reach an active devices consumer base

Roles and Responsibilities:Website / Microsite creation, maintenance.Increasin footfalls on websites.GA on certain KPI's, SEO & SEM.Doing UAT and QC for website.Benchmarking and Competition Analysis for continuos improvement.Monthly & Quarterly Budget Planning for online activities and on project basis too.Championed e-commerce site on beetel.in.E-mail marketing & ORM alongwith Social MediaCampaign Management (optimisation) & Online BrandingProject management and planning .Interacting with various cross functional teams for end to end project closure(Inter&Intra)Product and Service Marketing through online Medium

Championed marketing solutions for B2B clients leveraging all in-house brands - Luxor, Parker, Pilot and Papermate. Solutions comprised of new products, custom packaging, consumer and trade promotion offers and gifting solutions. Clients included Reckitt Benckiser, Ranbaxy, Xerox, Bacardi.