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Redefining digital advertising by democratizing data through cutting edge AI/ML led platforms.Telco data,Solution for a cookieless world..we have it all. Talk to us and let's take you into the future.

We are a boutique strategy and business consulting firm focusing on Fintech, BFSI, Insurance/Insuretech, Martech/Adtech and Enterprise tech. We help you create and implement business strategies at a product/ solution level, at an SBU level or at an organisational level. We strive to create strategies that are measurable while executing them. We pride ourselves on our execution capabilities.Our understanding of how to employ technology to deliver results sets us apart. We get actively involved with your teams in the execution of these strategies. We apply the same tangibility benchmarks on ourselves as well as can be seen in most of our engagements. If you are thinking of a product/ solution launch or want to set up a new vertical or seeking to grow your existing business lines, you're in the right place. Reach out and lets embark on a journey towards success.

Handles a mandate to develop new flows for Mastercard.Market development and industry onboarding for commercial payments.New flows, new businesses, new ideas, solutions for South Asia.Solutioning with issuers, acquirers, P-facs and most importantly marquee corporates from various industries.

1.Strategy Consultant to Star Health & Allied Insurance. Represents them on the IRDA panel to digitise Indian insurance business. Has brought about significant changes in insurance purchase process & insurance product protocols.2.Content strategy partner to Apple for all their content on the iRadio service.3.Retained consultant to 2 PE firms to advise them on their investments in digital, mobility & consumer internet companies in India.4.Strategy Consultant to Pioneer Channel Factory, a company that owns a bouquet of TV channels spanning music to spiritual content.

Co founder at one of the most revolutionary payment companies in the market.Handles all the business development, market strategy & all other customer facing responsibilities.Is responsible for the P&L of the company.Is responsible for raising fresh capital.Responsible for opening up new markets.Has opened up partnerships with one of the largest social media companies.

Vigyanlabs is one of the hottest start-ups in the clean tech space. Their US patented & multi award winning product IPM+ is one of the most exciting developments in power management across mobile, tablets, PC, servers & data centers. It’s also Internet of Things ready. Please visit www.Vigyanlabs.com & www.ipmplus.com As a member of the core management team, Madhu is spearheading Vigyanlabs' Business Development & Strategy functions.Has been instrumental in setting up the business roadmap of the company.Creating & rolling out the go to market strategy of the companyRaised the first round of capital for the company & is the face of the company in the capital markets.Investor relations (existing and potential)Lobbied with State and Central governments to get certification.Brought the company to the attention of the PMO who instructed the BEE to help propagate the product in the domestic market.Built extremely strong relationships with all mobile OEMs across S. Asia, SE Asia, ME & Africa. Also opened up partnerships with chip manufacturers (Intel, Qualcomm & MTK)Opened 6 markets across S.Asia, SE Asia & IMEAManaging the P&L of the organisation.Creating the marketing story for both the product & the company &Managing PR for the product & the organisation

Took Saregama through an exciting growth phase in the last 2 years that saw its firm establishment as a digital powerhouse in the domestic & international markets.• Strategy: Set up the digital roadmap for the company for 3 years• People Leadership: Set up a cutting edge digital team of 125 people across business & ops vectors• Business Set-up: Set up clear revenue units to speed up growth Domestic Mobile, International Mobile, Devices,WEB licensing, DTH/IPTV & D2C businesses• Product development & roll-out: Developed products for SIL across Voice, WAP, WEB, App, DTH,IPTV i) The WAP products were market firsts & went on to garner revenues in excess of $5 mm in top-line revenues across telcos. ii) Built a slew of apps that were extremely well received in the market. iii) Launched the first streaming music app on Airtel DTH called IRadio.• Strategic Alliances: Forged alliances with majors in the market & raised funding for development of the products• International Business: Opened up business in 11 countries by having direct tie-ups & launching products.• Content Operations: Aggressively rolled out content production; sourcing; re-purposing operations to increase catalog size from 36000 audio tracks to close to 1.5 lacs audio tracks; 2000 movies & 5000 video clips giving us a distinct advantage in the markets.• Content Acquisition: The acquisition strategy led us to market leadership across vectors in various markets within 12 months.• Financial results: With the above; took the company through 2 years of its most exciting phase in digital & scaled up revenues by 204%. The EBITDA & PBT also grew by more than 100% in spite of investments required during the set-up phase.

• Responsible for all domestic telco relationships• Business development: Opened new revenue streams across Voice, Data, SMS & USSD across telcos.• Team Management: Managed a team of 100+ members across verticals• Product development & roll-out: Rolled out some of the most successful products in the market. The WAP Re 1 store went on to generate more than $ 25 mm in revenues.• Commercial Negotiations: Negotiated commercials for various services & annual rate contracts with all domestic telcos.• Revenue Assurance: Ensured 0% default on collections & collected all old o/s too.• Financial results: Grew the revenue by close to 100% in 2 years & delivered 72% of the overall revenues of the company.