- Provided guidance and direction to the UK’s Ambassador(s) to Pakistan on all public engagements including preparing them for press briefings and interviews, writing speeches, and editorials. - Developed and implemented a five-year campaign “Celebrating Connections” which showcased good news stories of UK’s work in Pakistan, across trade, education, culture, and sports. The campaign increased the positive impressions on UK in Pakistan’s social media platforms by 50%. - Lead on all activities for UK’s Chevening Scholarships including organizing events and road shows, social media campaigns, shortlisting of applicants, chairing interviews and managing alumni activities. - Managed key stakeholder relationships including Pakistani government agencies, international and local media representatives and British universities.

- Designed and evaluated Nielsen’s communication campaigns focusing on promoting its products and services to local audiences and stakeholders. - Organized all media-related activities for the company including press conferences and interviews for senior management. Key activities included building relations with journalists, working with vendors for venue setups, inviting press, and working with PR agencies in the country. - Managed internal communications including publishing a monthly staff newsletter, developing content for weekly news bulletins, managing Nielsen’s Intranet Team site, and organizing internal events.