- Developed and optimized recruitment campaigns with SEO-centric job descriptions to enhance visibility for the targeted talent pool- Created and executed a strategic candidate journey, aligning with the brand management team, ensuring each touchpoint resonates with Nutanix's unique identity and values- Implemented inclusive marketing strategies in email campaigns and integrated DEI principles into talent acquisition, fostering a dynamic and diverse workforce- Boosted candidate engagement and staff retention by company-wide digital branding campaigns, yielding measurable ROI- Promoted a positive workplace culture by creating an informative internal website for hiring managers and contingent workers regarding employee policies and lifecycle

- Proactively scouted top talent utilizing email campaigns and cold calls to craft compelling narratives for potential candidates in the competitive market- Ensured a smooth interview experience and feedback loop for candidates and customers, contributing to the brand’s positive market perception- Presented attractive offers to candidates, skillfully negotiated on behalf of the clients, and ensured a seamless onboarding experience for all parties

- Partnered with graduate students to conduct consumer behavior experiments in order to understand how different pricing strategies and product placements affect brand resonance- Participated in data collection, entry, and analysis by deciphering patterns and presenting actionable insights to graduate students; engaged in discussions to refine the experiment

- Planned and executed marketing strategies for a statewide student conference, creating engaging print and social media campaigns to expand event outreach

- Collaborated with product and design teams to develop curated digital marketing content aligned with business goals in order to increase growth, engagement and brand awareness- Cultivated an inclusive online community of over 1,000 loyal readers by monitoring social media trends, competitor activities, and engaging meaningfully with followers- Managed and trained interns and international team on effective social media strategies to increase membership- Provided strategic marketing consultation and developed a playbook highlighting successful strategies and cost-effective process improvements using data from past campaigns––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––May 2015 - Jul 2015- Managed social media platforms including Instagram, Medium, Pinterest, Snapchat, and Twitter- Collaborated with product team to design engaging and impactful posts- Identified the appropriate audience for each platform to optimize reach and implemented effective strategies to enhance brand visibility and drive user interaction- Increased readership and fostered a loyal following through strategic content development