I am passionate about seeing companies be successful and helping get them there. My background as a start-up founder makes me uniquely positioned to provide guidance and support in terms of sales, marketing, communication, fundraising, business plans, pitch decks, strategy, you name it. People come to me for various reasons … … they need help developing their business plan from scratch, refining a plan they already have, or just giving it a final tune-up before sharing it with the people that matter. … once companies or individuals have a working business and know what it is they need to communicate, they can get to work on their pitch deck, executive summary, and website. … getting paying customers is the end goal, and that requires web copy that communicates effectively to the potential customer in an appealing way that drives them to action. What’s the point in having a website if it doesn’t get people to do anything?If you aren’t able to communicate well your focus, sales, product, team, spending and investment will reflect it. Having a firm understanding of your business and being able to communicate it is of utmost importance. Know who you are, what you do, why you do it and make it so everyone can understand and want a piece of it. Reach me at madiken@helselworks.com