Michael Dilillo Email & Phone Number

Naples, FL, US

Simply put we want to help you break through the noise and uncomplicate marketing by providing you with the tools and insights you need to power up your business!We offer an abundance of free resources, expert training, and actionable steps to help you build and effortlessly sell.

Founded to help companies surmount one of their greatest Marketing challenges, technology and growth.With experience in multiple industries, the Cirrus Marketing Group specializes in helping clients ramp up their demand generation, implement new Marketing Technologies, automate and improve the Marketing to Sales relationship, and streamline their Marketing.

Zurich, CH

• Online scheduling platform based in Switzerland designed to help individual and enterprises simplify the scheduling of meetings amongst clients, colleagues, and friends
• Within one quarter started and implemented a LinkedIn lead generation campaign bringing in qualified enterprise leads with an average CPL of $270 with a budget of $12,000/week.
• Audited and recommended replacing the current Marketing Automation system. This resulted in the evaluation of several tools and the decision to implement Marketo Marketing Automation system.
• Reviewed and approved enterprise targeted content marketing material
• Worked with Sales in regards to automating SDR first touch reducing the speed to lead to minutes after form completion.
• Managed and undersaw Salesforce list enrichment and cleanses to verify enterprise level data.

San Francisco, California, US

• SaaS platform that uses real time data monitoring to help Fortune 100 companies protect their most their brands from crisis and risk
• Within six months implemented a demand generation process for Account Based Marketing that netted over 700 MQLs per quarter which led to over 50 Sales Qualified Opportunities.
• Created demand and registration for an event increasing from two registrants to 339 at the VP level within 3 months.
• Managed a $15,000/month budget for LinkedIn marketing resulting in a CPL of $216.
• Trained and acted as Pardot Admin staying “in the weeds” to build and deploy campaigns without Marketing Operations support.
• Worked closely with Sales to create and implement a lead scoring system to better qualify leads before they are moved to Sales.

New York, US

• Six figure job board site specializing in the funnel creation, and nurturing of leads for the sales organization
• Managed $250/k annual media buying budget for B2B lead generation spanning individual headhunters to C-level talent executives at F500 companies, exceeding MQL goals by over 20% for 4 consecutive quarters.
• Increased raw leads to qualified leads from 37% to 57% by 2nd quarter of engagement leveraging improvements to top of funnel media buying strategy.
• FHG was responsible for leads that generated 40% of quarterly sales. (From a starting point of ~10% that we inherited).
• Recommended and fully implemented Marketo after thorough RFP process and review for a new marketing automation platform best aligned with Ladders' corporate strategy and internal resources and capabilities.
• Build complex lead nurturing flows in Marketo focused on a broad variety of personas and tailored towards various stages in the buying journey, with the email program generating over 50% of B2B revenue.

New York, US

• Online digital subscription company that specializes in live streaming television with an emphasis on live sporting programs
• Responsible for email as the primary customer retention channel from onboarding through churn prevention.
• Decreased Dunning series by over 10% with a variety of different new program implementations.
• Increased retention by 10% by testing into and implementing a more robust onboarding series.
• Increased email list size by over 400% within a year and a half.
• Through greater segmentation increased open rates for email segments at a rate of 100%

New York, NY, US

• Manager of the Email Marketing team concentrating on continuous improvement, increasing team capacity, maintaining high accuracy of deployments, and using data driven results to increase KPIs.
• Managed email marketing team, pushing over 700 million emails annually with a 99.5% success and accuracy rate.
• Upgraded and increased automatic email deployments by 86% within one calendar year.
• Integration and continuous innovation of outside email tools such as Persado and Movable Ink to increase conversion by up to 240% as well as being SME within company.
• Migration to new email platforms covering the areas of project management, discovery of new capabilities, required data layout, and hands on application of the new platform.
• A/B and multivariate testing to steadily and systematically increase the performance of emails on an ongoing basis.

New York, NY, US

• Worked within the Email Marketing team to help create email templates within Epsilon Dream and Experian CheetahMail, report on findings, modify HTML coding, and build segmentation within multiple tools.
• Creation, segmentation, and scheduling of thousands of email campaigns on a yearly basis including the interpretation of results and the subsequent implantation of the findings.
• Led a cross functional team that created standard email templates that reduced creative lead time by 33% while maintaining brand guidelines.
• Formulating and creating processes to accurately report email marketing information to help increase digital subscription efficiency.
• Owned and managed a project that defines the areas of responsibilities for each division within the Circulation Department in regards to creation and QC of digital email marketing assets.
• Led meetings ensuring timelines for email marketing campaigns were followed and providing solutions to workflow management where necessary.

Willoughby, OH, US

• Managed the Marketing strategy for a manufacturing company across all mediums. Advised and drafted overall company strategy as well as handling vendor management and execution of developed strategy.
• Managed and negotiated all advertisement buying in the print and online mediums.
• Created the first ever pay-per-click campaign which resulted in a 29% increase in organic website registration. PPC campaign implemented with Google Adwords for over a year’s time.
• Proposed and implemented the use of a third party lead qualification service that saved over $100,000 in time and wages.
• Owned and revitalized our trade show performance producing a 75% increase in customer leads.
• Led a marketing strategy change with results showing a 200% increase in new customers.

Shaker Heights, OH, US

Working as a Marketing Intern helping promote various companies of a non-profit and for-profit nature. During my time here I helped coordinate large events, cold call potential event sponers, and distribute information around the city of Cleveland to promote the event.

Dayton, OH, US

Customer service for University Students answering all questions and concerns.

• Responsible for customer service on a daily basis of billion dollar companies to handle customer expectation as well as expediting requests on orders with cross-team communication.
• Reviewing customer purchase orders for accuracy and entering into ERP system.
• Interfacing with customers on a daily basis concerning order delivery status.
• Coordinating expedited shipping requests.
• Signing off on all purchase orders
• Visiting customers to review account and inventory status.