I am proud to serve as the Head of Business Operations at 7Sense, an innovative Estonian deep-tech startup revolutionizing the Health-tech industry. At 7Sense, we are pioneering the development of telehaptic sight technology, the first of its kind, designed to assist individuals with visual impairments. Our groundbreaking technology enables users to perceive their surroundings through a remote sense of touch, significantly enhancing their ability to navigate and interact with the… Show more I am proud to serve as the Head of Business Operations at 7Sense, an innovative Estonian deep-tech startup revolutionizing the Health-tech industry. At 7Sense, we are pioneering the development of telehaptic sight technology, the first of its kind, designed to assist individuals with visual impairments. Our groundbreaking technology enables users to perceive their surroundings through a remote sense of touch, significantly enhancing their ability to navigate and interact with the world.In my role, I lead the business development team, where my primary responsibilities include strategizing and executing the market adaptation of our cutting-edge technology. Show less

Xolo is the premier e-Residency service provider and a leading freelance business administration startup in Europe. In my role, I develop and execute the product marketing strategy aimed at increasing our market share within the e-Residency community. This involves crafting effective message strategies, enhancing brand awareness, and orchestrating impactful marketing campaigns. Serving as a crucial link between our customers, product development, and marketing teams, I ensure that our product… Show more Xolo is the premier e-Residency service provider and a leading freelance business administration startup in Europe. In my role, I develop and execute the product marketing strategy aimed at increasing our market share within the e-Residency community. This involves crafting effective message strategies, enhancing brand awareness, and orchestrating impactful marketing campaigns. Serving as a crucial link between our customers, product development, and marketing teams, I ensure that our product development aligns with customer needs and that our communications effectively convey this alignment. Show less

Cachet is a service platform dedicated to supporting gig workers and promoting the sustainable growth of the gig economy. As the first marketing hire, I assumed comprehensive responsibility for the entire marketing function. This role involved a broad spectrum of tasks, from optimizing search engine performance and managing paid acquisition campaigns to setting up and analyzing marketing analytics. My efforts were instrumental in establishing the product-market fit for Cachet, contributing… Show more Cachet is a service platform dedicated to supporting gig workers and promoting the sustainable growth of the gig economy. As the first marketing hire, I assumed comprehensive responsibility for the entire marketing function. This role involved a broad spectrum of tasks, from optimizing search engine performance and managing paid acquisition campaigns to setting up and analyzing marketing analytics. My efforts were instrumental in establishing the product-market fit for Cachet, contributing significantly to the company's growth and its mission to empower gig workers. Show less

As the Team Leader of the Estonian e-commerce division, I was entrusted with comprehensive management responsibilities for a team of three professionals. My role encompassed several critical functions:Team Management and Oversight:Supervision: Provided direct oversight of the team's daily workflow, ensuring tasks were executed efficiently and aligned with our strategic objectives.Mentorship: Fostered a collaborative and productive team environment through mentorship and… Show more As the Team Leader of the Estonian e-commerce division, I was entrusted with comprehensive management responsibilities for a team of three professionals. My role encompassed several critical functions:Team Management and Oversight:Supervision: Provided direct oversight of the team's daily workflow, ensuring tasks were executed efficiently and aligned with our strategic objectives.Mentorship: Fostered a collaborative and productive team environment through mentorship and professional development opportunities, helping team members achieve their individual and collective goals.Digital Marketing Plan Development: Led the development of a comprehensive digital marketing plan, incorporating data-driven strategies to enhance our online presence and drive e-commerce growth.Budget Management: Developed and managed the digital marketing budget, ensuring optimal allocation of resources to maximize return on investment.Operational Execution:Process Optimization: Streamlined workflow processes to enhance productivity and efficiency within the team, leveraging industry best practices and innovative tools.Performance Monitoring: Implemented key performance indicators (KPIs) to monitor the effectiveness of our marketing strategies, making data-informed adjustments as necessary.Collaboration and Coordination:Cross-Functional Collaboration: Worked closely with other departments, such as sales, product development, and customer service, to ensure a cohesive approach to our e-commerce initiatives.Stakeholder Communication: Maintained open lines of communication with stakeholders, providing regular updates on progress, challenges, and outcomes of our digital marketing efforts. Show less

In my role, I was accountable for overseeing the entire conversion rate optimization function within the digital marketing department. My primary responsibilities included managing Google Tag Manager and analytics, as well as designing and implementing A/B tests to optimize the company's webpage and sales funnel. Additionally, I coordinated and conducted customer interviews for several successful projects, ensuring that our strategies were informed by direct customer feedback.